Latest Stories

• Cedara Launches Investment Hub for Brands & Media Agencies to Track Investment Intensity Across Their Supply Chains

  2 years ago News

  

  Cedara, the carbon intelligence platform, today (January 31st, 2023), announces the release of Investment Hub, designed for brands and media agencies to allow management of carbon emissions across investments to their vendors, including ad platforms, publishers, and the broader supply [...]

• ChatGPT for Ad Tech: Steps to Build an AI Strategy for Brands

  2 years ago News

  

  The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks. In light of this and other new generative AI platforms, Remi Lemonnier, CEO, Scibids, discusses the implications for the ad [...]

• mc R&D GmbH & Hivestack Partner for Programmatic Digital Out of Home (DOOH)Advertising

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company, has partnered with mc R&D GmbH (mcrud), Germany's largest network provider of passenger TV. As a result of the partnership, mcrud's 5,800 screens in 2,000 public transport vehicles [...]

• mc R&D GmbH und Hivestack: Partnerschaft für Programmatic DOOH Advertising

  2 years ago News

  

  Hivestack, das weltweit führende Technologieunternehmen für unabhängige programmatische digital-out-of-home-Werbung (DOOH), hat mit der mc R&D GmbH (mcrud), Deutschlands größtem Anbieter von Fahrgastfernsehen, eine Partnerschaft vereinbart. Durch die Kooperation sind die 5.800 Screens in rund 2.000 Fahrzeugen des ÖPNV (U-Bahn, Bus, [...]

• Brand Advance SSP To Measure Carbon Footprint Of Online Ads Through Green Media Integration With Good-Loop

  2 years ago News

  

  Brand Advance SSP, the leading diversity media ad tech platform, today announced a global partnership with purpose-led ad platform Good-Loop that enables advertisers to measure the carbon footprint of their digital campaigns. The partnership will see Good-Loop’s proprietary green media technology [...]

• Anzu, Eskimi & Hot Wheels Launch Intrinsic In-Game Advertising Which Drives Success For Hot Wheels

  2 years ago News

  

  The world’s best-known scale-model toy car brand Hot Wheels (Mattel), worked with Mediabrands Slovakia, Eskimi, a full-stack programmatic advertising platform, and Anzu, the global in-game advertising platform, to launch an intrinsic in-game advertising campaign to promote their Monster Trucks (Trucks [...]

• Musk Pushes Towards Payments on Twitter; Shein Taps Ex-SoftBank Exec for LATAM Arm

  2 years ago News

  

  On today's ExchangeWire news digest: Musk proceeds with his vision of payments on Twitter; fashion giatns Shein to appoint ex-SoftBank executive to its LATAM operations; and TikTok's CEO will testify in front of US Congress in March. Twitter works towards payments [...]

• Microsoft, GitHub & OpenAI Appeal to Dismiss Lawsuit; UK Homes Cancel 2 Million Streaming Services

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft, GitHub, and Open AI appeal against a copyright infringement lawsuit; UK households cancelled over two million subscriptions to video-on-demand services last year; and China's Baidu is reportedly building its own AI-powered Chatbot. Microsoft, GitHub, and [...]

• Broadsign Hires Veronica Ong to Lead Sales in Southeast Asia

  2 years ago News

  

  Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today (January 30th, 2023), announced the addition of Veronica Ong to its team as sales director, Southeast Asia (SEA).  Joining Broadsign [...]

• The Stack: DOJ Sues Google to Break up Market Dominance; Microsoft Pours Billions into OpenAI Partnership

  2 years ago News

  

  This week: DOJ sues Google over "anticompetitive conduct"; Microsoft expands OpenAI partnership. Google made headlines this week when parent company Alphabet announced it would cut 12,000 staff in the latest round of job cuts, sparking criticism from former employees. The tech [...]