Latest Stories

• IAS Selected to Provide Transparency to Netflix’s Advertising Platform

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (October 14th, 2022) announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s viewability and [...]

• The Stack: Binance Hit by Major Network Hack; US to Rework Digital Privacy Legislation for EU

  3 years ago News

  

  This week: Binance loses up to USD$500m (~£450.5m) in a massive network hack, the US talks with the EU to maintain access to European citizens’ data… Privacy - or lack thereof - has been a common theme across ad tech this [...]

• Ad Tech Rising Star & Ad Tech Personality of the Year 2022 Shortlists Revealed

  3 years ago News

  

  ExchangeWire can today reveal the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2022. Now in its eighth year, Ad Tech Personality of the Year recognises an individual who has [...]

• Fifty's Simon Shaw on Digital Retail, the UK's Data Reform Bill, and Neeva's European Expansion

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Fifty CEO Simon Shaw joins Ciaran O'Kane and Rachel Smith to discuss research suggesting retailers feel unprepared for the challenges of digital retail over the next 12 months, the UK government's decision [...]

• Bidstack Powers Up Global Expansion with Key C-Suite Moves

  3 years ago News

  

  Bidstack, the leading in-game advertising and video game monetisation platform, today (October 13th, 2022) announces that Camila Franklin joins the company from AdColony as chief operating officer (COO). Lisa Hau will step up to chief strategy officer (CSO) following two [...]

• Crimtan Appoints New Chief Commercial Officer

  3 years ago News

  

  Leading programmatic expert Crimtan has announced the appointment of Andy Houstoun as chief commercial officer (CCO). As CCO, Andy Houstoun will be setting up a new commercial services division to focus on better supporting existing clients, as well as growing Crimtan’s [...]

• Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting Capabilities

  3 years ago News

  

  Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (October 13th, 2022) announced that it has selected Adelaide as its preferred attention measurement partner for Verve Group’s contextual targeting platforms. Verve Group will work with Adelaide [...]

• Evegny Popov Appointed EVP & GM International Sales

  3 years ago News

  Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (October 13th, 2022) announced that Evgeny Popov has been appointed as EVP & GM, international sales.  The announcement was made by Sameer Sondhi, co-CEO of Verve [...]

• ShowHeroes Group and DER SPIEGEL Expand Video Advertising Partnership

  3 years ago News

  

  ShowHeroes Group, a global leader in digital video content, technology and advertising solutions, and DER SPIEGEL are intensifying their long-standing commercial video content partnership on SPIEGEL.de.  As part of the extended cooperation, ShowHeroes Group will take over content exclusivity for video [...]

• ByteDance Plans to Take Music Streaming Service Global; Getir in Talks to Rescue Struggling Rival Gorillas

  3 years ago News

  

  In today's ExchangeWire news digest: TikTok-owner ByteDance plans to expand its music streaming service globally; Getir in talks to rescue rapid grocery delivery rival Gorillas; and Apple quietly plans to monetise its original video content.   TikTok-parent plans global expansion of music [...]