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Weekly Focus: Alibaba Cainiao to Build HK Logistics Hub & JD.com Taps AI to 'Speed-Write' Product Info
This week, Alibaba's logistics arm has announced plans to build a logistics hub in Hong Kong, setting aside USD$1.53bn (£1.14bn) for the new development, while JD.com has turned on an AI system to 'speed-write' product descriptions and shopping guides. To [...]
Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend [...]
Recruitment Site Taps Traditional Ads to Better Connect with APAC Jobseekers
Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with jobseekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, [...]
What UK Retailers Can Learn from China
There is a stark contrast between the news stories surrounding British and Chinese retail at the moment. While we are inundated with stories of shop closures and businesses entering administration, those keeping abreast of the retail scene in the East [...]
How to Stay Ahead of the Personalisation Game
Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads. So, how can brands tailor and target their campaigns successfully to create a better customer experience? John Nardone (pictured below), CEO, Flashtalking, [...]
Why Does Big Data in Marketing Need Visual Analytics?
Big data is becoming a primary factor in the marketing world, often used to make decisions and discover correlations between events. In this piece for RetailTechNews, digital branding and ad-tech writer Kayla Matthews explains that, despite this, using big data effectively [...]
Waking the Sleeping Giants for Mobile Opportunities: Q&A with Itamar Benedy, CEO, Glispa
Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it more important than ever to get attribution and measurement right, says Itamar Benedy (pictured below), CEO, Glispa. In this Q&A [...]
Staying Afloat: Why the CCO Is Key to Keeping Retail Doors Open
The retail industry has felt the impact of online shopping and, in 2017 alone, 5,855 high street retailers shuttered their doors. The first quarter of 2018 shows little hope for a storefront revival. In this piece, Kris McKenzie, SVP & general [...]
LATAM News Roundup - Hispanic Heritage Foundation Selects H Code Media to Increase its Reach Among US Hispanics
H Code Media, a leader in digital advertising for the US Hispanic market, today announced it has been named by the Hispanic Heritage Foundation (HHF), a non-profit dedicated to increasing the number of Latino leaders in society as HHF’s new digital media and integrated marketing arm. Parker Morse, [...]
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