Latest Stories

• Consumers Expect Brands to Promote Diversity, Sustainability, and Gender Equality During World Cup 2022 - Teads

  3 years ago News

  

  Teads, the global media platform, has revealed new research indicating brands need to show diversity, promote gender equality, and sustainability in their ads during the men’s World Cup 2022 if they are to win the hearts and minds of consumers. The [...]

• Snapchat Launches New Tool for Parents to Monitor Children's Accounts; Cox Enterprises to Acquire Axios

  3 years ago News

  

  In today's ExchangeWire news digest: Snapchat launches 'Family Centre' to give parents some access to their children's online activities; Axios is acquired by its most recent lead investor, Cox Enterprises; and Lyft forms Lyft Media to enhance its advertising offerings.   Snapchat’s [...]

• Joining Forces for Independent Digital-First Consulting: Interview with CvE

  3 years ago News

  

  Following its acquisition of Canton Marketing Solutions last month, ExchangeWire speaks to CvE's Paul Frampton-Calero (president), Nick King (global VP of commercial), and Robert Webster (global VP of strategy) to discuss the importance of independence in consulting, as well as [...]

• Hivestack Partners with PHD Media for Programmatic Digital Out-Of-Home (DOOH) in South Africa

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company, has today (August 9th, 2022) announced a partnership with PHD Media, a world-renowned media and marketing communications agency. This partnership enables PHD to capitalise on the unparalleled benefits [...]

• SoftBank Drops $23bn in Q2 2022; Amazon Purchases Roomba-Maker in Step Towards Robotics

  3 years ago News

  

  In today's ExchangeWire news digest: Japan's SoftBank reports losses of USD$23.4bn (£1.93bn) in Q2 2022; Amazon purchases robotics firm iRobot Corp; and Facebook announces it will shut down its live shopping feature this autumn.   SoftBank reports loss of USD$23.4bn SoftBank Group has [...]

• Reach Adopts LiveRamp’s Authenticated Traffic Solution to Power People-Based Advertising

  3 years ago News

  

  Today (August 8th, 2022), LiveRamp, the leading data enablement platform, announces a strategic partnership with Reach, the UK’s largest commercial, national, and regional news publisher to use its Authenticated Traffic Solution (ATS).  ATS enables the world’s top marketers to buy authenticated [...]

• The Rise and Rise of CTV: Interview with Michal Ivry, Aniview

  3 years ago News

  

  CTV is a huge new opportunity across the digital advertising industry and a hot topic as marketers, publishers and ad tech companies seek to capitalise on it. We spoke to Aniview’s CRO Michal Ivry to hear more about the opportunities [...]

• The Value of Programmatic, Mobile & CTV in Southeast Asia – Adele Wieser, Index Exchange

  3 years ago News

  

  In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the importance and prominence of programmatic, mobile, and CTV in Southeast Asia, and the impact that the deprecation of third-party cookies [...]

• The Stack: TikTok Tiptoes Towards Music; European Commission Called to Bill Big Tech for Network Costs

  3 years ago News

  

  This week: short-form app TikTok turns its attention to music, European governments call on regulators to charge tech titans for network charges... Not content with bewitching the world with lip-syncs and 'spontaneous' dances, ByteDance has taken its first steps towards profiting [...]

• HONOR’s Janine Liu on Google’s Cookie Delay, Meta’s Revenue Decline, and TikTok Music

  3 years ago Podcast

  

  In this week's episode of The MadTech Podcast, Janine Liu, head of marketing, Germany at HONOR, joins Anne-Marie Sheedy and Mat Broughton to discuss Google delaying cookie deprecation again, Meta's first year-on-year revenue decline, and TikTok Music.   Google push cookie deprecation [...]