Latest Stories

• DoubleVerify Hires Carolyn Watt to Spearhead Global Client Partnerships

  3 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics today (July 6th, 2022) announced the appointment of Carolyn Watt as its vice president of global client partnerships. As DV’s vice president of global client partnerships, Watt will [...]

• ShowHeroes Group Announces 3 Senior Appointments Amid Rapid Global Expansion

  3 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, have announced a series of key appointments as it continues to expand its pioneering business globally and across the EMEA region.  The company, which specialises in semantic technologies [...]

• MetService Improve Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, have announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService [...]

• Equativ (Formerly Smart) Provides Advertisers Turn-key Solutions to Reach Back-to-school Audiences

  3 years ago News

  

    To support advertisers' needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to guarantee easy [...]

• Equativ(Anciennement Smart) Enrichit ses Packs D’inventaires Publicitaires Multi-éditeurs pour la Rentrée Scolaire

  3 years ago News

  

  Afin de répondre aux besoins des annonceurs en cette période de forte activité, Equativ propose des Auction Packages multi-éditeurs clés en main, sur le thème de la rentrée scolaire : éducation, bourses d'études, famille et parentalité par exemple. L'objectif est [...]

• IAS Announces Campaign Sync Solution with Xandr’s Invest DSP

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (July 5th, 2022) announced the launch of its Quality Sync Pre-bid Segment. Currently accessible in Xandr’s Invest DSP globally and other DSPs soon, the solution allows advertisers to seamlessly [...]

• Channel Factory Appoints Industry Veteran David Hinton as Chief Operating Officer

  3 years ago News

  

  Channel Factory, the global brand suitability and ad performance platform for YouTube is bolstering its global leadership team by appointing David Hinton as chief operating officer. Hinton, a 20+ year industry veteran will be reporting to Tony Chen, CEO and [...]

• Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

  3 years ago News

  

  Leading in-game advertising specialist Adverty AB , today (July 5th, 2022) announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [...]

• Passendo Partners with Leading Media Company audienzz

  3 years ago News

  

  Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [...]

• TikTok Shelves Ecommerce Expansion into Europe & US; British Army Investigates Hacked Accounts

  3 years ago News

  

  In today's ExchangeWire news digest: TikTok pauses plans to extend its live ecommerce function to Europe and the US; the British Army says it will investigate after its Twitter and YouTube accounts were hacked; and NBCUniversal announces record upfront ad [...]