Latest Stories
Unifying Campaign Management: Q&A with Chris Grimsey, Clinch
In this exclusive Q&A with ExchangeWire, Chris Grimsey, VP of sales, EMEA, Clinch, discusses how unifying campaign management can resolve key agency challenges following the deprecation of mobile and display identifiers. What are the key challenges hindering agency efficiency, and how [...]
Index Exchange Acquires Machine Learning Company Rivr
Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address [...]
Yahoo Transforms Audience Experiences with Immersive Yahoo Stories Ad
Yahoo today (June 8th 2022) announces its latest offering in Southeast Asia, Yahoo Stories Ad, an innovative solution that enables a dynamic and interactive storytelling experience. A mobile-web-first solution, Yahoo Stories Ad brings one of social media’s most popular formats [...]
Scibids Appoints Ad Tech Veteran Erich Wasserman to Its Board
Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (8th June 2022) announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner, and corporate development matters. Wasserman [...]
Smart AdServer Rebrands as Equativ
Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ [...]
Counting Carbon: Why Adland Needs a Shared Standard on How to Calculate CO2 Emissions
Ahead of the environment, social, and governance (ESG) panel at ATS London 2022, Ryan Cochrane, COO at Good-Loop, discusses why industry-wide standards for measuring carbon dioxide emissions are critical in reducing the impact of advertising upon the atmosphere. If you’ve been [...]
Meta Sued over Preteen's Eating Disorder; Stripe President Hits Back at Claims of Unfair Competition
In today's ExchangeWire news digest: Meta faces legal action for Instagram's damaging impact on a preteen's mental health; Stripe co-founder John Collison denies claims the firm operates unfairly; and the EU rules that all smartphones must use USB-C chargers by [...]
Adelaide Raises a $7M Seed Round, Led By Human Ventures, To Restructure The Future Of The Attention Economy
Adelaide, the leader in attention-based media quality measurement, announced a USD$7m (£5.5m) round of seed funding led by Human Ventures. This brings the total amount of financing raised to date to $9.5m (£7.5m). Adelaide is trusted by the largest brands in [...]
Musk Threatens to Scrap Twitter Deal; Apple Workers Prepare for First In-Person Union Election
In today’s ExchangeWire news digest: billionaire Elon Musk threatens to walk away from his planned purchase of Twitter; Apple store workers in Maryland prepare for their first in-person union election; and the UK’s markets watchdog launches a probe into BT [...]
Popular Tradertalks
Latest Posts
-
The Stack: Power Plays and Platform Shifts -
What does Google’s AI Mode Mean for the Ad Industry? -
Digest: Meta’s FTC Antitrust Trial Draws to a Close; YouTube Tops TV Viewing; Temu-owner PDD Holdings Sees Income Drop -
Made for Ignoring: Why Optimisation Is Killing Advertising’s Soul -
Digest: RedBird to Acquire Telegraph; European Alliances and Copyright Challenges in the UK AI Sector
Follow ExchangeWire