Latest Stories

• Cavai Tests Innovative New Approach for the Home Office’s ‘ParentWise’ Pilot Campaign

  3 years ago News

  

  Cavai, the leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for the Home Office, generating broad engagement from parents and carers keen to support the vulnerable young people in their care. The use [...]

• Context, cooperation and evolution: what we learned at ATS Madrid 2022

  3 years ago News

  

  ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya in Madrid’s Chamberi district, guests were treated to a packed agenda discussing the latest issues across the media industry. From measurement [...]

• Pubmatic Expands CTV Business in Europe

  3 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (17th May 2022) announced new connected TV/over-the-top (CTV/OTT) partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected [...]

• Google Faces Legal Action for Use of NHS Data; Microsoft Fights for Talent by Boosting Pay

  3 years ago News

  

  In today's ExchangeWire news digest: Google faces legal action for using NHS data without patients' consent; Microsoft boosts employee compensation to retain talent; and Meta announces its plans to test end-to-end encryption for the Quest VR messenger app.   Google faces legal action [...]

• Tappx Acquires Mobile Gaming Brand From The Bench

  3 years ago News

  

  Tappx, a leading ad tech company offering multi-platform digital advertising solutions, today (17th May 2022) announced its acquisition of the video game developer brand From The Bench. The acquisition is part of Tappx's diversification strategy and its clear commitment to [...]

• In Solving for Third-Party Cookies, We Can Solve for So Much More

  3 years ago News

  

  In this contributed article written exclusively for ExchangeWire, Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation. Google’s planned deprecation of third-party cookies has garnered no shortage [...]

• Entravision 365 Digital Brings In-Game Advertising to More African Advertisers in Partnership with Anzu

  3 years ago News

  

  Entravision 365 Digital, a leading African advertising solutions, media, and technology company, today (16th May 2022) announced that it has become the exclusive partner in Africa for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision 365 Digital [...]

• Social Media Giants Implored to Archive Ukraine War Content; Musk Reports Twitter Deal is “On Hold”

  3 years ago News

  

  In today's ExchangeWire news digest: US politicians implore social media giants to archive content about the Ukraine war; Elon Musk announces his deal to takeover Twitter is "on hold"; and Netflix looks to live-streaming as Switzerland backs "Lex Netflix" funding [...]

• Contextual Video: What is all the Fuss About?

  3 years ago News

  

  In this exclusive article written for ExchangeWire, Charlie Pinkney, business development director at Silverbullet and 4D, discusses how sophisticated computer vision and metadata analysis can be used to unlock contextual video in the post-cookie ecosystem. The clock is ticking. The demise [...]

• Gewista Presents its First Programmatic Out-of-Home Campaign in Partnership with VIOOH

  3 years ago News

  

  With its first programmatic out-of-home campaign, the out-of-home market leader, Gewista, is hitting another important milestone together with the leading global digital out-of-home marketplace, VIOOH, and MediaCom, as part of its digitisation journey. The first mover Coca-Cola relies on the [...]