Latest Stories

• tmwi Appointed by ZUPA Following a Competitive Pitch

  3 years ago News

  

  Integrated media agency, tmwi, part of the Oxidise group, have been appointed by cloud-based business trading platform, ZUPA, to drive awareness following a competitive pitch. Initially, work will be focused on the education, care and contract catering sectors.  ZUPA Platform is [...]

• XinChao Media Strengthens Programmatic DOOH Capabilities in China with Hivestack Partnership

  3 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company have announced a major partnership with XinChao Media, one of the largest elevator advertising screen providers in China, partially owned by JD.com and Baidu. Through this [...]

• Taboola Teams with Getty Images to Integrate Video Library within Advertiser Platform

  3 years ago News

  

  Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced a new, multiyear deal with Getty Images, a world leader in visual communications.  The deal provides Taboola’s more than [...]

• Almost 60% of Content Containing Climate Change-Related Keywords is Brand Safe

  3 years ago News

  

  GumGum, Inc., a global media and technology company that specialises in contextual intelligence, have released data indicating that a majority of online content containing keywords related to climate change is actually safe for brand advertising. The findings come from analysis [...]

• Google's "Fortnite Task Force"; Instagram and Facebook Track Teens’ Web Activity in New Study

  3 years ago News

  

  In today's ExchangeWire news digest: Epic claim that Google have constructed a “Fortnite task force”; a new study shows Instagram and Facebook track teens’ web browsing activity; and EverCommerce have commenced an underwritten public offering.   Google have constructed a “Fortnite task [...]

• Programmatic Curation: Q&A with Joe Meehan, IPONWEB

  3 years ago News

  

  In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media curation can be used by both buyers and sellers to bolster both transparency and ease of media management. What is programmatic [...]

• Yahoo Pilots First DOOH-led Omni-channel Campaign with Schroders

  3 years ago News

  

  Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and Southeast Asia. Running from July to October, Schroders’ “Beyond Profit” campaign leveraged [...]

• US States Amend Complaint Against Google; Unity Acquire Weta Digital

  3 years ago News

  

  In today's ExchangeWire News Digest: US states amend antitrust complaint against Google; Unity acquire Weta Digital in metaverse race; and NFT announced beta launch by Niftify.   US states amend complaint against Google A group of US states, led by Texas, have filed [...]

• Adverty Announced as Winner in Techarenan Challenge 2021

  3 years ago News

  

  Adverty AB (publ) announce today (15 November) that the Company have won the Audience Award in the  competition Techarenan Challenge 2021. 500 companies operating within a wide array of industries from across the Nordics have applied to the competition. The [...]

• Publishers & First-Party Data: Now & Next

  3 years ago News

  

  In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer and ID-WARD CEO Dr. Mattia Fosci, discuss the importance of effective management and activation of publisher first-party data. Featuring additional [...]