Latest Stories

• impact.com Announces New Product Functionality For B2B SaaS Through Partnership with HubSpot

  4 years ago News

  

  Today (27 October), impact.com, the leading global partnership management platform, announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace.  This follows impact.com’s recent announcement highlighting the company’s significant [...]

• Snap Inc., YouTube and TikTok Grilled by Senate Panel; Digital Lenders Under Siege From Kenya

  4 years ago News

  

  In today's ExchangeWire news digest: TikTok, Snap Inc., and YouTube questioned over child safety protocols; digital lenders could face license withdrawals after Kenyan crack down; and Zolve have raised USD$40m (£29m) in a Series A round.   Snap, YouTube, and TikTok questioned [...]

• Decentralisation can Improve Advertising for All: Q&A with Alkimi Exchange

  4 years ago News

  

  In this exclusive interview ahead of ATS London 2021, Ben Putley, CEO & co-founder of Alkimi Exchange, explains how decentralisation can improve the ad buying process for advertisers and publishers whilst creating a better experience for consumers.   How has the programmatic buying [...]

• AdPlayer.Pro Outstream Video Ads Solutions Provider Releases Upgrades to Programmatic Video Ad Server Functionality

  4 years ago News

  

  AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, have introduced significant upgrades to its video ad server features, particularly focusing on the programmatic ad campaign configuration. According to the company’s announcement, the released functionality includes, among other things, the [...]

• El Proveedor de Soluciones de Publicidad en Vídeo Outstream AdPlayer.Pro Presente Actualizaciones a la Funcionalidad Programática del Servidor de Publicidad

  4 years ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones avanzadas de publicidad en video outstream, ha introducido mejoras significativas en las funciones de su servidor de publicidad en vídeo, enfocándose particularmente en la configuración de campañas publicitarias programáticas.  Según el mensaje oficial, la nueva [...]

• Tremor International Signs Exclusive Global Partnership with VIDAA for ACR Data

  4 years ago News

  

  Tremor International Ltd., a global leader in Video and Connected TV (CTV) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximise yield on their digital advertising inventory, today (26 October) announced a [...]

• Kevel Partners with Green Places to Become Carbon Neutral

  4 years ago News

  

  Kevel, a leading provider of ad serving APIs, announce a new partnership with Green Places, a network that helps businesses become more sustainable. The ongoing partnership will enable Kevel to offset its company footprint and is part of Kevel’s recurring [...]

• Agencies and Brands Get Ready For “Age of Attention”; Partner with Playground xyz

  4 years ago News

  

  In an increasingly complex landscape where advertisers fight for precious share of consumer attention, innovative agencies and brands have started to look beyond viewability measures and into true attention metrics in order to drive better ad effectiveness. By measuring and optimising [...]

• Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences

  4 years ago News

  

  smartclip, Europe’s largest open ad tech platform for broadcasters and streaming services, have published a comprehensive white paper, entitled "Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences", which provides a framework for advertisers based on the [...]

• Digiseg and mediasmart Partner to Bring Cookie and ID Free Audience Targeting to Mobile and CTV

  4 years ago News

  

  Digiseg, a global provider of cookie and ID free audience data provider have partnered with mediasmart , a leading mobile-first advertising platform based in Madrid, Spain to expand targeting capabilities for users of mediasmart’s programmatic platform. Digiseg’s cookieless technology expands mediasmart’s [...]