Latest Stories

• Facebook Whistleblower Voices Concerns; YouTube Announce Video Action Campaign Extension

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Facebook whistleblower, Frances Haugen, discusses safety concerns during a 60 Minutes interview; YouTube announce they are expanding video [...]

• R3's Penelope Siraj on the 'Great Resignation', Consent Management, and Brand Entertainment

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Penelope Siraj, principal consultant at R3, joins ExchangeWire’s Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week, they cover:   – A record number of US workers have quit [...]

• Qwarry et Smart S’allient pour mettre la Data Sémantique au Service d’un Achat Média Plus Efficace

  4 years ago News

  

  La plateforme d’analyse et de ciblage sémantique cookieless, Qwarry, annonce son  partenariat avec Smart, la plateforme indépendante de monétisation publicitaire.  Qwarry a choisi l’offre de curation de Smart pour créer des produits médias enrichis  par sa donnée sémantique, en combinaison [...]

• Biites, a Global Branded Content Platform, Secures Funding from FirstPartyCapital to Fuel International Expansion

  4 years ago News

  

  The Copenhagen-based startup launches in the UK today (7 October), having completed its Seed funding round with FirstPartyCapital, an operator-led fund that invests in digital media and marketing companies.  Biites’ platform is specifically built with long form branded video in mind, [...]

• Hivestack Launches Header Bidder for DOOH Publishers

  4 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimises publisher yield across [...]

• Teads Announces Strategic Data Partnership With Acxiom

  4 years ago News

  

  Teads, the global media platform, announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting [...]

• Xaxis’ Trent Durfee Joins Global Attention Measurement Platform Amplified Intelligence as Head Of Product

  4 years ago News

  

  Leading attention measurement platform Amplified Intelligence has announced Xaxis’ Trent Durfee has joined the company as its new head of product. Led by world-renowned academic Professor Karen Nelson-Field, Amplified Intelligence is on a mission to change the way media is traded, [...]

• Twitch confirm data breach; AppLovin acquire MoPub

  4 years ago News

  

  In today’s ExchangeWire news digest: Twitch announce that they were victims of a data breach; Twitter have entered an agreement with AppLovin to sell MoPub; and Paddle have offered the first alternative payment method to Apple users.   Twitch confirm 125GB data [...]

• Silverbullet Unveils 4D Outcomes, Connecting Context and Analytics To Drive Outcomes

  4 years ago News

  

  4D, a division of Silverbullet, introduced 4D Outcomes, the first contextual solution that surfaces insights and recommendations through real-time data. By using the most advanced data science algorithms and machine learning, marketers are able to identify and target the right [...]

• Lily’s Kitchen Reaches Over 1 Million New Pet Lovers in 8 Months With Taboola High Impact

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (6 October) announced the impressive results of its 2021 campaign with pet food company Lily’s Kitchen, which has reached over 1.1 [...]