Latest Stories

• Kantar Relies on Adomik to Conduct its Programmatic Market Studies for its French and International Customers

  4 years ago News

  

  Kantar, a global leader in data, research, and consulting, announced its partnership with Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers. This agreement allows Kantar to exploit the programmatic market data produced by Adomik, [...]

• Fandom lance Fandomatic, sa 1ère Plateforme Publicitaire en Libre-Service Permettant aux PME D'atteindre Plus de 315 Millions de Fans de Jeux et de Divertissement

  4 years ago News

  

  Fandom, la plus grande plateforme de fans au monde, annonce aujourd'hui le lancement de Fandomatic, sa première plateforme publicitaire en libre-service développé par DanAds. DanAds est le principal fournisseur suédois de plateformes publicitaires en libre-service. Cette plateforme permet aux PME [...]

• Fandom Launches Fandomatic, the Self-Serve Advertising Platform Targeting Gaming and Entertainment Fans

  4 years ago News

  

  Fandom, the world’s largest fan platform, today announces the launch of Fandomatic, the self-serve advertising platform for gaming and entertainment fans, powered by DanAds, the Sweden-based leading provider of self-serve advertising infrastructure. The new platform enables businesses of all sizes [...]

• GroupM (WPP) Partners With Adomik For Even More Transparency in its Reporting Activities

  4 years ago News

  

  GroupM (WPP) – the world’s leading advertising investment company – announced a partnership with Adomik, the leading AdTech software developer and provider of smart advertising analytics for publishers. The latter has released support for the reporting activities of GroupM’s (WPP) publishers [...]

• Inskin Media Makes a Number of Strategic Hires as it Furthers its Mission to Maximise Attention and Impact in Digital Campaigns

  4 years ago News

  

  Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made a number of key appointments across its client success and publisher services teams as it continues its global expansion. Jessica Rosevear has been appointed as associate director, Supply [...]

• Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse

  4 years ago News

  

  In today’s ExchangeWire news digest: Google announces data-driven attribution as the default model in Google Ads; Facebook invests USD$50m to build the metaverse; and Optimove have raised USD$75m in venture capital.   Google Ads announces data-driven attribution as the future   Google have announced [...]

• Meetrics in Push for New Ad Fraud Prevention Standardisation led by the MRC

  4 years ago News

  

  The leading European Ad Verification provider, Meetrics, offers comprehensive Invalid Traffic (IVT) Detection and Filtration solutions used to battle ad fraud online. Meetrics is one of the first companies worldwide who developed processes to immediately address new invalid traffic scenarios [...]

• Meetrics Entwickelt die Zukunft von Ad-Fraud-Prevention Technologie in Neuer Standardisierungsoffensive des MRC

  4 years ago News

  Meetrics, der führende europäische Anbieter für Werbeverifizierung, bietet umfassende Lösungen zur Erkennung und Filterung von ungültigem Traffic (IVT), die zur Bekämpfung von Online-Betrug eingesetzt werden. Meetrics ist eines der ersten Unternehmen weltweit, das Prozesse entwickelt hat, um neue Szenarien für [...]

• Eyeota Partners with Snowflake to Facilitate Privacy-Centric First-Party Data Activation

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, today announced it has partnered with Snowflake, the Data Cloud company, to facilitate consumer- friendly and privacy-centric activations of first-party data. “As the world’s largest data onboarding and audience intelligence platform, we’re [...]

• How are CTV Ad Breaks Evolving?

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Paul Gubbins, VP, CTV strategy, Publica, discusses why publishers need to remedy consumer-unfriendly advertising breaks in connected TV (CTV) streaming, alongside the fixes available. If the promise of the addressable TV landscape is ever [...]