Latest Stories

• Everyone Should Be Prioritising Addressability: Q&A with Travis Clinger, LiveRamp

  4 years ago News

  

  In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust.   Why should marketers invest in [...]

• Amazon Accused of Rigging Search Results; Localised LinkedIn Shut Down in China

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon have been accused of anticompetitive behaviour; Microsoft are shutting down their localised version of LinkedIn in China; [...]

• The MadTech Podcast Special: Media Plan Diversity

  4 years ago Podcast

  

  Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns. In this episode, [...]

• H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report: 50% YoY Increase in Open Programmatic CTV Ad Spend

  4 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]

• Verve Group Announce Sameer Sondhi and Ionut Ciobotaru as Co-CEOs

  4 years ago News

  

  Verve Group, a global consumer-first advertising suite, today (21 October) announced that chief revenue officer Sameer Sondhi and chief product officer Ionut Ciobotaru will become the co-CEOs of Verve Group. Remco Westermann, currently the CEO of both Verve Group and [...]

• ID5 Launches IdentityCloud, the Comprehensive Identity Solution for Digital Advertising

  4 years ago News

  

  ID5, the market-leading identity provider for digital advertising, announce the launch of IdentityCloud, a comprehensive suite of services enabling all digital advertising stakeholders to improve addressability and measurement capabilities across channels and environments.  Increasing regulations across the world, restrictions to the [...]

• Adnami Appoints New Publisher and Agency Sales Directors to Strengthen London Team

  4 years ago News

  Tech company, Adnami, have announced two new hires to join its London team: Alex Barstow as publisher sales director, UK, and Tom Carr as agency sales director.  Adnami specialises in programmatic, high-impact advertising solutions and works with a growing portfolio of [...]

• Mark Zuckerberg Faces Attorney General Pressure; Amazon Ads Undergo Name Change

  4 years ago News

  

  In today’s ExchangeWire news digest: Mark Zuckerberg has been targeted by US attorney general; Amazon Ads sees a recent name change; and Batch raises $23m (£16.6m) in investment.   Mark Zuckerberg has been named in lawsuit   The District of Columbia’s attorney general, Karl [...]

• IPA Bellwether Report Q3 2021: Strongest Budget Growth Since 2017

  4 years ago News

  

  The IPA Bellwether Report Q3 2021, released today 21st October 2021, has revealed that total UK marketing budgets have increased at their strongest rate since the Q2 2017, rising by a net balance of +12.8%, surpassing the +6.1% recorded last [...]

• Azerion Set to Become European Digital Powerhouse Following Strategic Acquisition of Inskin Media

  4 years ago News

  

  Azerion, the fast-growing digital entertainment and media platform, today (21 October) announces the acquisition of leading multi-screen, high-impact digital advertising company, Inskin Media. This integration into the Azerion platform serves the company’s ambitions to become the leading European digital entertainment and [...]