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APAC Marketers Overlooking Physical Customer Touchpoints
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints. A survey by CMO Council revealed that 78% of marketers believed they could respond or [...]
AA/WARC Reveals Increased Spend on Almost All Digital Channels
UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first six months on record, according to the AA/WARC’s expenditure report. Mobile spending was up 38.1% across the six months, while overall [...]
Futureproofing Panel-Based TV Measurement: Q&A with Mike Read, Verto Analytics
TELETEST (AGTT), the consortium responsible for commissioning TV reach measurement in Austria, recently held a Screenforce Innovation Day to find the best audience measurement vendors for TV and digital measurement in the country. Verto Analytics was named the winner, with [...]
The 3 Pillars to Brand Safety & How to Make Sure They Are Upheld
Brand safety is hugely important in the current climate of suspicion towards digital advertising. Frances McCann (pictured below), partner manager, Blis, discusses the three key pillars of brand safety which must be considered to minimise the risk to advertisers and ensure ads [...]
The GDPR: Hype or Hyperbole?
25 May, 2018 – put it in the diary. On this fateful day, the General Data Protection Regulation (GDPR) will come into full force. ExchangeWire breaks it down for those still in the dark. It’s hardly surprising that the mere mention [...]
Alibaba to Grow Global Ad Share; AU Content Agency Acquires Retail Comms Specialist
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba to grow share of global ads; AU content agency acquires retail comms specialist; Singapore socio-political site [...]
In-App Targeting Vendor Won't Need SDKs from APAC Marketers
Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer services designed specifically for app retargeting. The Berlin-based mobile ad platform has just opened offices in Singapore and Seoul, after setting [...]
The Trade Desk Acquires AdBrain Assets; Neustar Partners with J.D. Power
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AdBrain assets acquired by The Trade Desk; Neustar and J.D. Power partner; Grapeshot integrates with MediaMath; Sharethrough and Adobe Advertising Cloud integrate; [...]
Programmatic Still Seen As Method for Monetising Unsold Inventory in CEE: Q&A with Bartłomiej Chmiel, MD, Yieldbird
Publisher monetisation is a global challenge, but there isn't a global, one-size-fits-all solution. ExchangeWire speaks with Bartłomiej Chmiel (pictured below), managing director of Yieldbird, ad inventory optimisation specialists, headquartered in Poland, with strong presence in the Central and Eastern Europe [...]
Inside Basware’s Customer-First, Data-Driven Marketing Revolution
B2B companies are often overlooked when it comes to performance marketing. They’re seen as slow-moving enterprises that stick to traditional marketing campaigns with beginning, middle, and end points. Ceri Jones, VP global demand generation & marketing operations, Basware, proves otherwise [...]
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