Latest Stories

• Publicis Singapore’s Ci En Lee on TikTok’s US Fate amid Trump’s Tariffs, 'Woke' Marketing, and DeepSeek’s Position in the AI Race  

  3 weeks ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ci En Lee, media strategist at Publicis Singapore to discuss the latest in the ad tech and marketing landscapes.  They examine [...]

• adWMG Expands to Offer PC Player Acquisition for Steam Games

  3 weeks ago News

  

  adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game advertisers. With the growing demand for effective and impactful marketing strategies in the gaming industry, adWMG is proud to extend [...]

• LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

  3 weeks ago News

  

  LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on [...]

• AdPlayer.Pro mejora su servidor de publicidad en vídeo, amplía sus capacidades de alojamiento de vídeo

  3 weeks ago News

  

  AdPlayer.Pro, el proveedor global de tecnologías de publicidad en vídeo digital, ha lanzado una serie de actualizaciones importantes en sus productos estrella, incluyendo su servidor de publicidad en vídeo y su solución de alojamiento de vídeo (vídeo hosting).  Según el anuncio [...]

• iion Taps Azur Games’ 9.5B+ Installs to Expand its Premium Game Inventory

  3 weeks ago News

  

  iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games’ expansive mobile game portfolio into its platform through Amazon’s Transparent Ad Marketplace (TAM). The collaboration enhances access for advertisers looking to engage Azur’s massive [...]

• AdPlayer.Pro Ad Tech Company Upgrades Video Ad Server, Expands Hosting Capabilities

  3 weeks ago News

  

  AdPlayer.Pro, a global provider of digital video advertising technologies, has released a series of significant updates in its flagship products, including its video ad server and video hosting solution. According to the company’s announcement, one of the essential novelties was the [...]

• Stockholm's DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

  3 weeks ago News

  

  JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out-of-home [...]

• Digest: X to Drop Twitch from Ad Spend Lawsuit; EU Looks to Ease AI Compliance for Startups

  3 weeks ago News

  

  Today’s digest looks at X’s agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from the platform, the EU looking to ease AI compliance for startups, and Snapchat launching Sponsored AI Lenses. X to Drop Twitch from [...]

• First Avenue Partners with Pubstack to Optimise Ad Monetisation

  3 weeks ago News

  

  Pubstack, the most advanced monetisation management solution for publishers, is proud to announce its new partnership with First Avenue, a leading Italian media and technology company. Through this collaboration, First Avenue will leverage Pubstack's cutting-edge technology to further optimise its [...]

• Retail Media’s Gold Rush: Boom, Bust, or a Fragmentation Frenzy?

  3 weeks ago News

  

  In her latest feature, Shirley Marschall turns her attention to retail media. Is this the future of commerce? How can the independents compete with the walled gardens? And, ultimately, is the retail media boom sustainable? The retail media gold rush is [...]