Latest Stories

• Digest: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA

  2 months ago News

  

  In today’s Digest, we discuss WPP cutting outlook after client losses, Seedtag appointing Brian Gleason as CEO, and trust being ranked key business driver. WPP Cuts Outlook After Client Losses WPP has cut its full-year profit outlook following a sharp slowdown in [...]

• Why the Human Touch Still Matters to an AI-Driven Media

  2 months ago News

  

  Emily Shaw, digital account director, The Kite Factory takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete—it’s becoming more valuable than ever...

• Digest: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK and EU

  2 months ago News

  

  In today’s Digest, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU

• The Slop Web: Welcome to the AI-Generated Ghost Town

  2 months ago News

  

  Our columnist, Shirley Marschall, is back, and this week she’s taking on the rise of ‘slop’ and looking at why AI is the Ozempic of the media…

• Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions

  2 months ago News

  

  In today’s Digest, we discuss how YouTube may be billing advertisers against violent and pirated content , Google’s hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools. Adalytics Reports YouTube Billing Advertisers for Ads [...]

• Digest: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon Emissions; AI Factchecking on X Sparks Conspiracy Concerns

  2 months ago News

  

  In today’s Digest, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship [...]

• The Stack: Global Tech Reset

  2 months ago News

  

  This week signals a shift in the trajectory of AI and digital media. In today’s MadTech Daily we discuss ChatGPT referrals failing to match drops from Search, Google’s new Search proposal to avoid an EU antitrust fine, and the IPA [...]

• The Future of Media Buying is Here – and It’s Not Walled in by Big Tech  

  2 months ago News

  

  Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying. A new approach to digital advertising innovation is here.  From [...]

• Digest: Google Fined $314M; X Suffers Sharpest UK Audience Drop Among Top 25 Publishers

  2 months ago News

  

  In today’s Digest, we cover legal developments including Google being fined $314.6m and Paramount settling the ‘60 Minutes’ lawsuit with Trump. We also look at X’s UK audience drop among the top 25 publishers and the US Senate’s rejection of [...]

• Blame Insurance: Why Big Names Keep Winning in Ad Tech

  2 months ago News

  

  In her latest musings for ExchangeWire, Shirley Marschall dives into the pitfalls of playing it safe and choosing the incumbent behemoths, over smaller yet better alternatives. There’s a pattern in ad tech. No, not a technical one. Nope, this is not [...]