Latest Stories

• DoubleVerify Partners with Impact Plus to Help Brands Evaluate The Carbon Footprint of Ad Campaigns

  2 weeks ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (June 4th, 2025) announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of [...]

• Trainline adopte la technologie Commerce Media de PubMatic pour développer la publicité programmatique à travers l'Europe 

  2 weeks ago News

  

  PubMatic, acteur indépendant dans le secteur des technologies de publicité digitale, annonce aujourd’hui le développement de son partenariat avec Trainline. Le partenariat intègre à la fois des fonctionnalités on-site et off-site, permettant aux agences et aux marques d'utiliser les données [...]

• Screened Out: OpenAI, Hardware and the Future of Ad Tech

  2 weeks ago News

  

  In her latest feature, Shirley Marschall gazes into our AI future, and looks at what a hardware driven ad tech experience could mean for the industry... Alright, we’ve officially entered the spaghetti phase of AI hardware. Big tech and scrappy startups alike [...]

• Digest: Meta Planning to Fully Automate Ad Creation; Big Tech Under Legal Pressure

  2 weeks ago News

  

  Today’s Digest covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as broadcast spend declines. Meta Doubles Down on AI Automation for Ads [...]

• Growth of Adnami’s Sonar Underscores Industry’s Focus on Attention-Driven Advertising 

  2 weeks ago News

  

  Adnami’s attention-first measurement tool, Sonar, has seen adoption more than double in just the first four months of 2025, underscoring the industry’s growing commitment to attention as the new baseline for advertising performance. Sonar’s rapid growth reflects a market hungry [...]

• Sentient Talent’s Sean Halpin on the Ad Tech Job Market, Industry Networking and Standing Out in the Recruitment Process

  2 weeks ago Podcast

  

  In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative.  Halpin shares a range of insights, expanding on:   The current state of [...]

• Covatic Launches the Covatic Tag, Enabling Rapid Audience Data Integration for Publishers

  2 weeks ago News

  

  Covatic today (June 3rd, 2025) announced the launch of the Covatic Tag, designed to empower publishers, broadcasters, and media owners with streamlined access to premium audience data solutions.  The new Tag enables media organisations to deploy high-quality Covatic audiences with just [...]

• Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

  2 weeks ago News

  

  Today, (June 3rd, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway, and Denmark.  The findings reveal that the Nordics are [...]

• Trainline Leverages PubMatic's Commerce Media Technology to Scale Programmatic Advertising Across Europe

  2 weeks ago News

  

  PubMatic, an independent technology company shaping the future of digital advertising's supply chain, today (June 3rd, 2025) announced an expanded partnership with Trainline. The partnership incorporates both onsite and offsite capabilities, allowing agencies and advertisers to utilise Trainline's rich first-party data [...]

• Digest: Judge Zooms In on Gen AI in Google’s Antitrust Case; NYT Strikes AI Content Licensing Deal with Amazon; AI Copyright Clash Intensifies 

  2 weeks ago News

  

  In today’s Digest, Judge Amit Mehta zooms in on generative AI in Google’s antitrust case, the New York Times strikes an AI content licensing deal with Amazon, and the AI copyright clash intensifies. Judge Zooms In on Generative AI in Google’s [...]