PressBox Articles

• Lumen’s Latest Report Shows Astonishing Levels of Attention Achieved by In-Game Advertising

  3 years ago News

  

  Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [...]

• Hivestack Launches Programmatic Digital Out of Home (DOOH) Marketplace in South Africa

  3 years ago News

  

  Xaxis South Africa today (July 25th, 2022) announces it’s partnership with Hivestack, the world’s largest, independent, programmatic digital out-of-home (DOOH) ad tech company. This partnership will drive the future of OOH, forming a truly programmatic DOOH solution in the South [...]

• Alkimi Exchange Announces its Listing on Uphold

  3 years ago News

  

  Alkimi Exchange, the world’s first decentralised advertising exchange, announced today (July 21st, 2022) that it is now officially listed on Uphold, a global multi-asset digital trading platform. Built on the constellation network, Hypergraph, a blockchain technology, Alkimi’s mission is to [...]

• Permutive: 75% of US & UK Consumers Uncomfortable Buying from Brands with Poor Data Ethics

  3 years ago News

  

  New data released today (July 20th, 2022) reveals that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting [...]

• the7stars Sees Client Base Skyrise with Privacy-First Data

  3 years ago News

  

  The UK’s largest independent media agency, the7stars, has revealed how it is using mobile phone data from Skyrise to win new business based on being transparent, open and privacy-first. Using Skyrise's unique data set based on 20 million mobile phone users, [...]

• Octave Audio Found Smart Speaker Advertising Drives Stronger, More Meaningful Engagement with Consumers

  3 years ago News

  

  Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, new research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis, has revealed. The study investigated consumer engagement in [...]

• The GoodNet Partners With Scope3 to Make Every Campaign Across its Sustainable Ad Network Carbon-Neutral

  3 years ago News

  

  Sustainability Ad Network, The GoodNet, announced a partnership with Scope3, the source of truth for programmatic supply chain emissions data. Through this deal,  every campaign running across The GoodNet’s network of sustainability publishers will be carbon neutral, having its carbon [...]

• Audigent Releases the Retail Media Playbook

  3 years ago News

  

  Audigent, the leading data activation, curation, and identity platform, has unveiled The Retail Media Playbook, a comprehensive guide on how nearly all retailers and advertisers can pursue a proven, scalable path forward to capture the massive opportunity in retail media [...]

• VeraViews Included on IAB Global Vendor List

  3 years ago News

  

  Verasity, an ad tech company that prevents invalid traffic across digital video advertising, announces today (July 19th, 2022) the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews [...]

• GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities

  3 years ago News

  

  GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe [...]