PressBox Articles

• Cheetah Digital Study Reveals Personalisation Challenges for Marketers in Australia

  3 years ago News

  

  Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has released its 2022 Digital Consumer Trends Index: Australia edition The study found that Australian consumers trust ads less, and prefer ‘hyper-personalised’ brand experiences, with email still sitting comfortably as their [...]

• Talon Outdoor Partners with Place Exchange Extending Programmatic Platform Atlas to the US Market

  3 years ago News

  

  Talon Outdoor, a leading Out of Home (OOH) media agency, announced its expanded programmatic capabilities following the integration with Place Exchange, a leading supply-side platform (SSP) for programmatic DOOH media. The partnership enables Talon’s clients to activate smart, dynamic Digital [...]

• Sharethrough Opens London Office Hires EMEA General Manager to Fuel European Expansion

  3 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and the appointment of Richard Ottoy as general manager, EMEA. Ottoy will lead the company’s efforts to expand its global footprint [...]

• Exciting New Tool that Leverages Attention Time Measurement is Set to Shake up Mobile Advertising

  3 years ago News

  

  Global lifecycle marketing experts Crimtan are set to revolutionise mobile advertising with a new product that includes a unique Attention Time Measurement Tool (ATT) In 2021, global ad spend on mobile advertising topped USD$295bn (£224.8bn). But how much of that money [...]

• InMobi & Anzu Announce Preferred Programmatic In-Game Ad Partnership for APAC Region 

  3 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to [...]

• Odeeo Collaborates with Oracle Moat to Offer In-Game Audio Ad Verification & Audibility Measurement

  3 years ago News

  

  Odeeo, the innovative tech company that aims to improve the in-game user experience by enabling audio ads during gameplay, today (5th April 2022), announced an integration with Oracle Moat, part of Oracle Advertising and Customer Experience (CX), to offer in-game [...]

• Lumen-Backed Frameplay Announces New Attention Metric in Video Game Environments

  3 years ago News

  

  Frameplay, the global leader in enabling intrinsic in-game advertising, today (5th April 2022), announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading, viewability capability, has been double-validated by studies from Lumen and eye [...]

• Affinity Water to Launch “Find & Fix Leaks” TV Campaign Led by the7stars

  3 years ago News

  

  This week, Affinity Water launches its first-ever TV campaign “Find & Fix Leaks” to show customers how the company is using the latest cutting-edge technology to find and repair leaks and conserve water across the South-East of England Created by Supernova, the7stars’ [...]

• Cheetah Digital Study Reveals Customer Engagement Challenges for Marketers in the UK

  3 years ago News

  

  Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has released its 2022 Digital Consumer Trends Index: UK edition  The study found that UK consumers trust ads less and prefer ‘hyper-personalised’ brand experiences and interact with a brand [...]

• Adverty Appoints Jonas Söderqvist as CEO as Brands Wake up to the Power of In-Game Advertising

  3 years ago News

  

  Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth Jonas will consolidate the team around a refreshed vision and enable Adverty to build upon [...]