PressBox News
Tappx Launches World's First Contextual Audiovisual Advertising Solution
Tappx, a leading ad tech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It - the world's first contextual ad tech solution designed to analyse complex moving audiovisual content. Contextualize-It has been in development at [...]
Zeotap and PubMatic Announce Expanded Partnership On Identity
Zeotap, the leading Customer Intelligence Platform (CIP), and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, have today announced an expanded identity partnership. Zeotap’s Universal ID solution, ID+, will now be available in Identity Hub, PubMatic’s Prebid-based [...]
ShowHeroes Launches New Interactive Video Formats
ShowHeroes, Europe’s leading, independent provider of video solutions for digital publishers and advertisers is introducing its new Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable its clients to leverage ShowHeroes premium instream inventory [...]
Look After My Bills Gains 10,000 New Memberships in Just 9 Months with Taboola
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the impressive results of its advertorial content and consumer retargeting campaign with auto-switching service Look After My Bills, which gained [...]
Integral Ad Science Appoints Takeshi Yamaguchi as Japan Country Manager
Integral Ad Science (IAS), a global leader in digital ad verification, today announced the appointment of Takeshi Yamaguchi as country manager, Japan to accelerate and lead the company’s growth locally. Takeshi Yamaguchi joined IAS in 2015 to help expand its operations [...]
CoppaFeel! Zone in on Young Female Gamers with ‘In-Play’ Ad Campaign
Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021. The campaign will feature CoppaFeel!’s standout [...]
GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation
GumGum, a global technology and media company specialising in contextual intelligence, today announced its partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish misinformation. As misinformation continues to rise, advertisers are more [...]
IAS Launches First Manga Series on Ad Verification for Japanese Marketers
Integral Ad Science (Headquarter: NY, USA, CEO: Lisa Utzschneider, Tokyo Office: Chiyoda-ku Tokyo, IAS), a global leader in digital ad verification, today launched a Manga infobook titled “Understanding Ad Verification with Manga!” Although awareness of ad verification as a solution [...]
Zeotap Launch Predictive Audiences to Empower Marketers with Machine Learning
Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Intelligence Platform (CIP). Designed to help marketing users increase the impact of their campaigns, it enables the creation and application of machine-learned [...]
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