PressBox Articles

• Rubicon Project Acquires RTK.io

  5 years ago News

  

  Rubicon Project, the global exchange for advertising, today announced the acquisition of RTK.io, a leading provider of tools and services that bring simplicity and control to header bidding for publishers. RTK’s solution is built on Prebid, the same open source framework [...]

• Swetha Ganesan Joins Placements.io as Director of Solutions Consulting

  5 years ago News

  

  Placements.io, the revenue management system for publishers, today announced that veteran digital advertising industry alumna Swetha Ganesan has joined the company as Director of Solutions Consulting. Ganesan will be responsible for leading the growing Solutions team while also on-boarding new [...]

• Channel Factory Continues Expansion in the UK, Russia and Denmark

  5 years ago News

  

  Channel Factory, a world leader in content alignment, brand suitability and ad performance on YouTube, today (14th October 2019) announced a series of strategic additions to their European team, including Ajay Daved, Mark Butt, Juliet McCutcheon Idan Shuklin, and Kasper [...]

• Criteo Partners with Pixalate

  5 years ago News

  Criteo, the advertising platform for the open Internet, today announced a global partnership with Pixalate, the world's first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making [...]

• FreeWheel Council for Premium Video Europe Releases Latest Study

  5 years ago News

  

  The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, produced in partnership with media research and strategy consultancy company MTM: The state of European TV attribution. The report, one of the first of its kind [...]

• Teads Signs Global Partnership with GROUPE RENAULT via OMD

  5 years ago News

  

  Teads, the global media platform, today announced a global partnership with GROUPE RENAULT via OMD to deliver full funnel video and viewable display advertising solutions across the single-point of access to the world’s most iconic and trusted media brands reaching [...]

• Bidstack Reaches New Checkpoint with Latest Senior Hires

  5 years ago News

  

  Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, senior director of global agency partnerships and Charlotte Cook, account director of games. Nina has enjoyed a 22-year career in advertising; initially starting in print advertising [...]

• Channel Factory Reveals Results Of Brand Suitability Survey

  5 years ago News

  

  Channel Factory, a world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and EMEA and provides a wide view of the sensitivities that [...]

• Bidstack Launches in the US

  5 years ago News

  

  London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles including Football Manager and DiRT Rally, announces its launch in the US. With Head of US Sales, Adam Fisher responsible [...]

• Independent Research Reveals Premium Digital Media is Most Trusted & Transparent Media Platform

  5 years ago News

  

  Teads, The Global Media Platform, today reveals the results from its recent survey of UK CMOs in conjunction with CensusWide. The survey identifies how the 100 CMOs interviewed value different forms of media in driving real results for their campaigns. In [...]