PressBox Articles

• CMOs: In-House Data Skills Improve but Poor Management Costing Millions

  4 years ago News

  

  Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m every year, with the average amount £370,000 annually. The latest research, from data services firm Silverbullet, highlights the need for more expertise [...]

• Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access

  4 years ago News

  

  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage today announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen [...]

• Adverty is now a Unity Technologies Asset Store Publisher

  4 years ago News

  

  Adverty, a leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, source, and sell everything they need to be successful, [...]

• InfoSum Announces Partnership with Global Identity and Data Platform, zeotap

  4 years ago News

  

  InfoSum, the first-party data platform today announced a partnership with global deterministic identity and data platform zeotap. The collaboration will enable brands to make the most out of their first-party data for more effective marketing – thanks to the combination [...]

• Five New Year’s Resolutions from OnAudience.com for Digital Marketers

  4 years ago News

  

  As 2020 begins, big data platform OnAudience.com has released its five key trends to monitor over the course of the year for effective digital marketing. 1. Data transparency and data privacy One of the top New Year’s resolutions for digital marketers [...]

• Primis Goes Live with Intuitive New Publisher Dashboard

  4 years ago News

  

  Primis, the video discovery platform, has launched an updated new publisher dashboard. With this new dashboard, Primis publishers will be able to monitor and measure the performance of their monetisation, content and syndication activities. Syndicators, like Reuters, will be able [...]

• DoubleVerify Launches Authentic Performance

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has announced the launch of Authentic Performance, the first data solution in the market to provide predictive data expected to drive campaign performance – from the impact [...]

• Anzu.io Announces Exclusive Partnership with Vivid Games

  4 years ago News

  

  Anzu.io, an innovator in the in-game ad space, has announced an exclusive partnership with leading Polish mobile game developer Vivid Games. As part of the collaboration, Anzu will integrate its in-game advertising tech into two of their premium titles, Real [...]

• Tremor International Acquires News Corp’s Unruly

  4 years ago News

  

  Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces that it has reached an agreement with News Corp (“News Corp” (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV)), a global diversified media and information services company, to acquire [...]

• Rubicon Project & Telaria to Combine to Form Largest Independent Sell-Side Advertising Platform

  4 years ago News

  

  Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimises yield for leading video publishers, announced today that they have entered into a definitive agreement to combine in a stock-for-stock merger. The [...]