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BT and Essence Increase Transparency of Programmatic Media by Adopting PubMatic’s Buyer-Controlled Fee Structure
PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency which is part of GroupM, have successfully employed a buyer-controlled fee [...]
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