Regulation GDPR

• Smart Glasses: Data, Privacy and Pineapple on Pizza

  3 days ago News

  

  This week Shirley Marschall is looking at the rise of smart glasses, and what the ad industry makes of this new wearable tech... Things that don’t mix well: water and oil. Pizza and pineapple. Mentos and cola. Red wine and a [...]

• Thrad Joins AgenticAdvertising.org as Founding Member

  1 week ago News

  

  Thrad, the leading advertising infrastructure provider for the AI ecosystem, announced it has joined AgenticAdvertising.org (AAO) as a founding member. The organisation, guided by industry veterans Randall Rothenberg and Matthew Egol, is advancing open standards for AI-powered advertising through the [...]

• E-commerce, Consent and Performance: Six E-commerce Brands Show How Consent Can Drive Marketing Performance

  3 weeks ago News

  

  Axeptio and Agence123 have published a white paper analysing six real-life case studies of e-commerce brands that have successfully transformed their consent management into a powerful marketing performance driver. Entitled “Six e-commerce Brands Show How Consent Can Drive marketing performance”, [...]

• EscalaX refuerza su privacidad y cumplimiento con BidSafe One

  3 weeks ago News

  

  EscalaX, empresa global de publicidad programática, anuncia un acuerdo estratégico con BidSafe One, firma especializada en privacidad y cumplimiento normativo en el sector ad tech.  Así, EscalaX, cuya propuesta se basa en construir un marketplace multicanal seguro y transparente, con un [...]

• EscalaX Reinforces its Privacy & Compliance With BidSafe One

  3 weeks ago News

  

  EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...]

• MM Creative Agency optimise la gestion du consentement de ses clients aux Pays-Bas avec Axeptio

  3 weeks ago News

  

  Axeptio, plateforme de gestion du consentement (CMP) internationale, accompagne MM Creative Agency, agence digitale basée aux Pays-Bas, dans l’optimisation de la collecte de consentement pour ses clients.  Pour répondre aux enjeux de privacy de ses clients sans alourdir leurs parcours digitaux, [...]

• MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio

  3 weeks ago News

  

  Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients.  To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...]

• Digest: Google Faces Fresh EU Search Scrutiny; Alibaba’s Qwen Processes 120 Million Orders in Six Days

  4 weeks ago News

  

  Google is facing more antitrust scrutiny from EU regulators over its search advertising auctions, plus news on Alibaba and Bytedance...

• The Stack: AI and Regulatory Shifts

  4 weeks ago News

  

  This week, from record-breaking investments to regulatory battles and job cuts, Big Tech dominated headlines with high-stakes moves and major shifts. The UK advertising industry continues to show mixed signals, according to the IPA Agency Census 2025. The total workforce at [...]

• Digest: Scope3 Makes Second Round of Layoffs; China Fines Companies for Fake AI Services; Meta Criticises EU Action Over WhatsApp AI Rivals

  1 month ago News

  

  In today’s Digest, we cover Scope3 making a second round of layoffs, China fining companies for fake AI services, and Meta criticising EU action over WhatsApp AI rivals Scope3 makes second round of layoffs Scope3 has implemented another round of redundancies, its [...]