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Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve
In today’s Digest, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange. Google Broadens Content and Advertising Arsenal Google is making moves across both content [...]
MarkApp Achieves Official Registration as IAB TCF Vendor
MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under the Transparency and Consent Framework (TCF) managed by IAB Europe. The Interactive Advertising Bureau (IAB) Europe's TCF is an essential compliance [...]
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