TraderTalk Episode Seven: Zuzanna Gierlinska Discusses The Microsoft Ad Exchange, How It Will Manage Sales Channel Cannibalisation, And How The Media Plan Is Likely To Evolve

by Ciaran O'Kane on 15th Sep 2011 in TRADERTALK

Welcome to the seventh edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Zuzanna Gierlinska, Director, Microsoft Media Network, EMEA. Here Gierlinska talks about the new Microsoft Ad Exchange, how Microsoft will manage sales channel cannibalisation, the evolution of the ad network and how the media plan will evolve over the coming years. So that you get all future episodes, you can subscribe to TraderTalk here.