TraderTalk Episode 9: AppNexus CEO, Brian O’Kelley Discusses The AppNexus Offering, The Evolving Display Eco-System, The Future Of The Ad Network Model, And Much More…
←Back to Indexby Ciaran O'Kane on 11th Oct 2011 in TRADERTALK
Welcome to Episode 9 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Brian O'Kelley, CEO & Co-Founder, AppNexus. O'Kelley created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850MM in July 2007) - and is now CEO of AppNexus, one of the key platform vendors in the data-driven display marketplace.
In a wide ranging TraderTalk interview, O'Kelley discusses the AppNexus offering in more detail, the evolution of the display ecosystem, the rise of ad trading, the future of the ad network and much more. So that you get all future episodes, you can subscribe to TraderTalk here.
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