OpenX VP Platform Demand Ian Davidson on Real-Time Guaranteed←Back to Index
There is a lot of talk about programmatic guaranteed, or automated guaranteed, as being the next evolution of the private marketplace (PMP). OpenX launched Real-Time Guaranteed (RTG) in January, allowing publishers a flexible guarantee.
Here, Ian Davidson, VP Platform Demand, OpenX, outlines the concept of Real-Time Guaranteed, how it compares to the more traditional PMPs, and the benefits from the perspective of the publisher SSP and the buy-side DSP.
Key areas covered in this episode include:
– Forecasting with RTG
– Advantages of RTG over PMPs
– The value of RTG for publishers and buyers alike
– How RTG fits in with header bidder technology