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Quantcast CTO Peter Day Discusses Real-Time Data, A Cookieless Future, & the Quantcast Platform

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by Grace Dillon on 10th Jun 2021 in TRADERTALK

In this latest episode of TraderTalk TV, Peter Day, CTO of Quantcast, joins ExchangeWire's Lindsay Rowntree to elaborate on the Quantcast platform.

In this session, Day and Rowntree cover:

  • who Quantcast are and what they do
  • the platform's aim to offer an alternative on the open internet for brands, publishers, and advertisers
  • the technology behind the platform
  • how the Quantcast platform makes sense of audience data points