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OpenX CEO Tim Cadogan Discusses Publisher Yield Management Strategy
In this week's TraderTalkTV episode we feature a conversation with Tim Cadogan, OpenX CEO, that took place at the recent [...]
Leveraging Tech & Data: How Auto Trader Made the Transformation From Print to Digital
Auto Trader was founded in 1977, the magazine was published weekly in a number of regional editions. Circulation peaked at [...]
TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments
In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and [...]
TraderTalkTV Live: Marketplace Quality in Programmatic Advertising
In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research's report "Perceptions, implications and [...]
Rubicon Project's Jay Stevens Explains How XAPI Helps Ad Servers With Holistic Yield Management
In this week's TraderTalkTV, Rubicon Project International GM, Jay Stevens gives us a walkthrough of the XAPI offering. XAPI looks to [...]
Mikko Kotila Discuss the Ad Fraud Ecosystem & What the Industry Can Do to Address the Problem
In this week's TraderTalkTV, Mikko Kotila - author of the recent WFA report on best practices for brands buying in [...]
How Publishers Can Leverage Real-Time Intent In Display
Jonathan Mendez, Yieldbot CEO, is a veteran of the search business. Having spent much of his career helping brands [...]
How Automation Reduces Friction And Boosts Effectiveness When Selling Guaranteed Inventory
In the light of Rubicon's latest acquisitions, this week's TraderTalk is a timely overview of automating premium inventory sales. [...]
#TraderTalkTV: Donald Hamilton Discusses Scale Around Data Targeting, And Why Publishers Should Work Together To Achieve Volume
In this week's #TraderTalkTV, Donald Hamilton, UK Managing Director at Zodiak Advertising, discusses the problems for publishers around scaling data [...]
#TraderTalkTV : Rubicon Project's Jordan Mitchell on Boosting Publisher Yield by Accounting for Scarcity
Jordan Mitchell, Rubicon Project, VP product, discusses how publishers can use algorithms to boost revenue, including real-time advertising solutions, and [...]
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