Alex Depledge on Building a Brand Through CTV Advertising←Back to VoxPops
by VoxPopson 27th Apr 2023 in
Alex Depledge, founder and CEO at Resi, joins ExchangeWire CEO Rachel Smith to discuss the value of using CTV for brand building.
In this discussion, Alex outlines:
• Resi's position as a brand-led business
• why TV still holds value to brand building
• Resi's partnership with ITVX, and the challenges that come with CTV advertising