by Dana Lee on 5th May 2026 in VoxPops

James McNeely, head of CSA in Southeast Asia at Havas Media Network, shares his excitement about attending ATS Singapore 2026, where he will be speaking on a panel about The Measurement Gap: Fixing Attribution in a Fragmented Market.

James' role spans measurement, data, technology, and AI. He reflects on the shifts in attribution over the years, and how measurement varies depending on the vertical, client, and data. He looks forward to exploring how the industry can approach measurement challenges, emphasising that there’s no universal 'right' way.

Secure your ticket to ATS Singapore here!

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