Deborah Gbadamosi on the Importance of Representation, Resonance and Relevance
←Back to VoxPopsby on 3rd May 2023 in VoxPops
Brand Advance Group's CEO EMEA Deborah Gbadamosi joins ExchangeWire CEO Rachel Smith to discuss why representation matters in advertising, and the importance of reaching relevant audiences.
On this ExchangeWire Voxpop, Deborah discusses:
- How ‘brand safe’ activities in fact alienating audiences and harming minority publishers
- How these macro-blockers impact everyone in the digital ecosystem
- What are the practical/pragmatic steps that can be taken towards correcting the biases that still exist in the industry?
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