In the third exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Petros Salimbas, client director at Essence, details how the emerging medium is set to drive an evolution in the relationships between advertisers and their agencies.

In this session, Salimbas discusses:

  • How agencies are working with brands and retailers to capitalise upon retail media opportunities
  • Nascent advertising formats opened up by retail media
  • Targeting and attribution within retail media