In this ExchangeWire VoxPop, Kudzai Mubaiwa, head of performance UK, Performics @ Spark Foundry, joins ExchangeWire COO Lindsay Rowntree to discuss the challenges and opportunities presented by performance marketing.

Together, Mubaiwa and Rowntree cover:

  • How Spark Foundry keeps apace with technological changes
  • How the agency is incorporating AI
  • What success looks like for performance marketers today
  • How new technologies will shape performance marketing in the future.