by Dana Lee on 12th Aug 2026 in VoxPops

Kevin Smyth, commercial director for Southeast Asia at Vistar Media, joined us at ATS Singapore to discuss the evolution of the out-of-home landscape.

From sales uplift to brand studies, data has become a key conversation around out-of-home and programmatic out-of-home. With the medium's flexibility, creativity, and go-to-market driving growing investment in the space, Kevin highlights that it's an exciting time for the industry as it looks towards to the next iteration and the next level of OOH.

ATS SingaporeDataOOHProgrammaticSoutheast Asia