The Power of Attention Metrics in the Digital Marketing Universe: Perspectives from Outbrain's Alex Cheeseman←Back to VoxPops
by VoxPopson 19th Jul 2023 in
"If no-one notices your advertising, everything else is academic". - Bill Bernbach
Alex Cheeseman, head of enterprise at Outbrain, unravels the complexities of capturing attention in today's ever-changing media landscape, exploring emerging trends, tactics, and challenges in capturing audience attention and implementing attention measurement effectively.
In this VoxPop, Cheeseman details:
- Attention as a crucial determinant of advertising success
- Emerging trends within attention media that could be game-changers
- The challenges presented by critical scale within attention measurement
Hear more from Alex and other industry experts by catching up on ATS London 2023's attention panel on ExchangeWire's Event Videos page.