PressBox News

• Overwolf Ads Launches In-Game Audience Map

  7 hours ago News

  

  Overwolf Ads, a global owned-and-operated gaming media platform, today (17th September, 2026) announced the launch of In-Game Audience Map, the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 [...]

• IAB Europe Advances In-Store & Travel Media Measurement with New Proposals Open for Public Comment

  11 hours ago News

  

  IAB Europe has today (17th September, 2026 ) opened two new Commerce Media measurement standards documents for public comment. The documents advance that work by bringing greater consistency and transparency to measurement across in-store Retail Media and the growing Travel [...]

• Pubstack Appoints AI & Ad Tech Veteran Yann Stadnicki as Chief Technology Officer

  14 hours ago News

  

  Former Microsoft Research and Criteo technology leader brings deep expertise in AI, machine learning and large-scale systems as Pubstack accelerates Spark, the product at the heart of its Supply Intelligence vision. Pubstack, the Supply Intelligence platform for digital publishers, today (17th [...]

• Concord Gives Brands More Control to AI Media Buying

  14 hours ago News

  

  Today (17th September, 2026), Concord announced new capabilities designed to help brands make every media campaign smarter, more consistent, and easier to control.  Brands already know how their media should be bought: budgets, naming, targeting, brand safety, approvals, and reporting. The [...]

• Brand Metrics Reveals Its Biggest Platform Investment Yet

  1 day ago News

  

  Brand lift measurement specialist Brand Metrics is today (16th September, 2026) revealing the most significant period of platform investment in the company's history: the work has been underway for months and includes a rebuilt data collection infrastructure that has already [...]

• Havas Play Taps iion for New Playable Advertising Offering Across ANZ & APAC

  2 days ago News

  

  Havas Play, Havas' culture-first agency network specialising in sport, entertainment, gaming, and fandom, has partnered with gaming advertising platform iion to give brands across ANZ and APAC a faster way to create and deploy interactive, playable advertising across gaming, digital, [...]

• Thrad Launches Self-Serve DSP Giving Marketers Direct Access to Advertising Inside LLMs

  2 days ago News

  

  Thrad, the leading advertising platform for AI conversations, today (15th September, 2026) announced the launch of its self-serve platform, enabling marketers to create and launch campaigns inside large language models. The launch gives marketers a direct way to advertise products in [...]

• Global Chief Commercial Officer Mike Gordon to Step Down in 2027

  2 days ago News

  

  Global, the Media and Entertainment group, today (15th September, 2026) announced that its chief commercial officer, Mike Gordon, is stepping down from the role in 2027 after 18 years at the media group. He will remain on the Global Board [...]

• AudioStack Adds Inworld to its Voice Roster

  2 days ago News

  

  AudioStack, the agentic audio production platform for media and advertising, has announced Inworld as its newest voice partner, bringing the platform's total roster of voice, music, and sound providers to nineteen. The addition gives customers a wider set of regional [...]

• Duolingo Launches Attention Guarantees for Advertisers, Powered by Adelaide

  2 days ago News

  

  Adelaide’s AU metric will power guaranteed media quality thresholds across Duolingo’s in-app advertising inventory. Duolingo is launching AU guarantees powered by Adelaide, giving advertisers a contractual commitment to a minimum level of media quality across its in-app inventory using AU, Adelaide’s [...]