×
« Back to Whiteboard

Adform's Jochen Schlosser on the Future of Targeting

←Back to Index

by John Still on 25th Jun 2024 in TRADERTALK

In our latest TraderTalk, Jochen Schlosser, CTO at Adform, joins Ciaran O'Kane at our famous whiteboard. The pair discuss the future of identity and targeting, and Jochen gives his take on targeting possibilities in a cookieless world.

Tune in as Jochen sketches out:

  • The state of play as we head towards a cookieless world

  • The future of identity and addressability

  • Effective targeting in an 'unaddressable' landscape

Adform

Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell d...
More about Adform »
Powered by PressBox