by Dana Lee on 2nd Jul 2026 in VoxPops

Hannah Collins, agency lead at Samsung Ads, joined us on the Samsung Ads yacht in Cannes to discuss homescreens and the evolution of CTV.

Hannah brings a glass-level view of the CTV landscape, which is seeing full budgets as audiences move across different streaming services. Homescreens are having a moment, and serve as an effective tool to combat fragmentation. Once limited to entertainment brands, they are now accessible to all and gain powerful traction around key tentpole moments like the World Cup.

AudienceCTVFragmentationPlatformsStreamingTV