Index Exchange Partners with On Device to Bring Independent Brand Lift Measurement to Index Marketplaces
by on 21st Sep 2026 in News
On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces.
The partnership establishes On Device as an approved third-party Brand Lift measurement provider on Index Marketplaces in EMEA and APAC, enabling Index customers to seamlessly commission independent studies that measure the true impact of their advertising campaigns. Through this collaboration, advertisers and agencies will be able to integrate independent measurement into their media campaigns through a simpler, more streamlined buying experience.
“Advertisers increasingly need measurement they can trust to understand what’s genuinely driving campaign effectiveness,” said Sarah Robson, global head of advertising effectiveness at On Device. “Our partnership with Index Exchange makes independent, high-quality Brand Lift measurement more accessible, helping advertisers connect media investment to real brand outcomes and use those insights to make smarter decisions moving forward.”
Using its advanced passive measurement technology, On Device captures real campaign exposure from real audiences, delivering robust, independently verified insights into brand outcomes. Its methodology gives marketers a more accurate understanding of campaign effectiveness across key brand metrics.
The partnership reflects the growing demand for transparent, independent measurement solutions that help advertisers optimise campaign performance and demonstrate marketing effectiveness with confidence.
"As marketers continue to prioritise measurable business outcomes, independent verification has become increasingly important," said Janette Higginson, vice president, Buyer Development, APAC at Index Exchange. "Our partnership with On Device Research makes trusted brand lift measurement more accessible through a streamlined commercial model, giving buyers an easier way to understand campaign effectiveness and demonstrate the impact of their media investments."
On Device is a Brand Lift data company on a mission to measure and enhance advertising effectiveness. We’re trusted by the advertisers, adtechs, media agencies and media owners to reveal the truth about campaign performance. Delivering the highest quality measurement for our partners, enabled by our proprietary tech stack, we create Brand Lift data assets that improve future campaigns.
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