Latest Stories

• Engaging Audiences with Visible Ad Formats: Ford Kuga Hybrid & Ogury

  4 years ago News

  

  Ford, one of the leading car manufacturers in the French market, has been pushing the boundaries of innovation for decades. To promote its Kuga Hybrid model, the brand set up a multi-levers digital campaign in partnership with creative agency GTB [...]

• An Opportunity to Rebuild the Foundations of Our Ecosystem: Measurement After Cookies

  4 years ago News

  

  Ahead of ATS London 2022, Niall Moody, managing director at Nano Interactive, outlines the challenges the deprecation of third-party cookies poses to measurement, and why the shift away from identity-based targeting will require new metrics for measuring attention.  Although Google did [...]

• Harnessing the Power of Retail Media

  4 years ago News

  

  In a world without cookies, yet a growing need for personalised advertising, how can retailers and retail brands alike harness retail audiences? Retail media has been growing for over a decade, and its potential is finally being recognised across the globe, [...]

• CMA Launches New Probe into Google's Ad Dominance; Musk to Source USD$6bn for Twitter Deal

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: The CMA launches a fresh investigation into Google's market dominance; Canada restricts two of China's flagship telecoms companies, Huawei [...]

• ExchangeWire on Amazon's Cash Back Data Play, Breaking Up Google, and Ad Tech Predictions

  4 years ago Podcast

  

  On this week's MadTech Podcast, ExchangeWire's Lindsay Rowntree and Ciaran O'Kane join head of content John Still to discuss Amazon's Shopping List Savings feature, the potential impact of the proposed Competition and Transparency in Digital Advertising Act, and O'Kane's ad [...]

• How DOOH Tech is Evolving and What This Means for Advertisers

  4 years ago News

  

  Ahead of ATS London 2021, Gavin Wilson, chief revenue officer, VIOOH, discusses the opportunity within programmatic digital out-of-home (pDOOH), and how the medium driving recovery in out-of home following the coronavirus pandemic. During the pandemic, many advertisers turned to programmatic DOOH [...]

• Musk Pledges USD$6bn for Twitter as Tesla Stock Crashes; Meta Introduces Ad Transparency Tools

  4 years ago News

  

  In today's ExchangeWire news digest: Musk rescinds his intended loans against Tesla stock to fund his takeover of Twitter; Meta introduces new transparency tools around political ads; and the UK government announces a review of Nexperia's takeover of Newport Wafer [...]

• Ciarán O'Kane's 2022 MadTech Predictions

  4 years ago News

  

  ATS London is moving from its traditional date in September to 14/15 June in 2022. ExchangeWire believes that this reflects a more expansive view for ad tech and martech.  After all, why focus on a multibillion-dollar retargeting display segment, when you [...]

• Standardisation and Transparency Will be Key to a Bright CTV Future

  4 years ago News

  

  Ahead of ATS London 2022, Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic, outlines why ensuring transparency and pursuing standardisation will be integral to the future success of CTV. In most European markets, connected TV (CTV) is evolving from broadcaster VOD [...]

• The Wires 2022: What the Judges are Looking For

  4 years ago News

  

  ExchangeWire’s prestigious Wires awards are back for 2022, and there’s still time to beat our deadline of Friday 29 July. We're delighted to have a stellar panel of judges who are ready and waiting to cast an expert eye over [...]