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AdColony's Tom Simpson on Yahoo Japan-Line, Hulu, and Amazon
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Simpson, VP, brand and exchange, APAC, AdColony, to discuss the latest news in ad tech and martech. On this week's episode: - Yahoo Japan [...]
Predictions 2020: Transparency
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, [...]
Predictions 2020: TV, CTV & Streaming
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is TV, [...]
Predictions 2020: Audio
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is audio, [...]
Project Advisor Paul Evans on the ICO, Defining Programmatic, and Digital Ad Effectiveness
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Evans, independent project advisor, to discuss the ICO, Allbirds, defining programmatic, and digital ad effectiveness. On this week’s episode: - The ICO fact-finding forum, [...]
Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by [...]
Predictions 2020: The Service Layer
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the [...]
Predictions 2020: Digital Out-of-Home (DOOH)
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is digital [...]
The Wires 2019: The Winners
On Thursday 21st November, ExchangeWire held its third annual awards ceremony for The Wires, which saw 200 professionals from across ad tech and martech descend upon The Vaults, Waterloo, to celebrate the best in the business. Special guest Reggie Yates [...]
Implementing a Native Advertising Strategy: Q&A with Mick Loizou, Verizon Media
In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native advertising strategy, how such approaches can be tailored, and upcoming technologies set to bolster native [...]
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