Latest Stories

• the7stars Wins AG Barr Media Account

  3 years ago News

  

  Leading UK soft drinks manufacturer, Barr Soft Drinks, has appointed the7stars to its consolidated UK media planning and buying account. The business was awarded following a competitive pitch led by Ebiquity and includes the iconic IRN-BRU brand, exotic drinks brand [...]

• Predictions 2022: Next Wave – Blockchain, the Metaverse, and More

  3 years ago News

  

  In the thirteenth article in ExchangeWire's 2022 Predictions series, industry figures share what they anticipate for new technologies — particularly the rapidly developing Metaverse, NFTs, and blockchain — in the coming year.   NFTs will get hyped in gaming NFTs have become hugely [...]

• Paytm Shares Plunge to Rock Bottom; Take-Two Buy Zynga in Hefty Deal

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Shares of Paytm have dropped to an all-time low since their market debut in November; Take-Two Interactive have [...]

• the7stars' Charlotte Powers on the NYT Acquisition of The Athletic, Measurement, and Online Fraud

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, digital lead at the7stars Charlotte Powers joins ExchangeWire's Mat Broughton and Anne-Marie Sheedy to discuss the latest news in media, marketing, and commerce.   This week they cover: - The New York Times (NYT) have acquired [...]

• VIDAA Selects Unruly’s SSP & Ad Server for CTV & Native Display

  3 years ago News

  

  VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform [...]

• tmwi Appointed by ZEISS Vision Care to Drive Integrated Paid Social Campaigns

  3 years ago News

  

  Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year. Audience and content alignment forms a [...]

• Adnami Strengthens Executive Team with Jørgen Gosvig Appointed as CFO

  3 years ago News

  

  Ad-tech company Adnami has appointed Jørgen Gosvig as chief financial officer (CFO) as it readies itself for further growth and expansion across Europe. Jørgen will play a key role in the ongoing development of the company’s strategy; communicating with its [...]

• LoopMe Announces Investment from Mayfair Equity Partners

  3 years ago News

  

  LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly USD$100m (£73.2m) for full year 2021, [...]

• Anzu and Ubisoft Extend Partnership After Initial Success with In-Game Ads

  3 years ago News

  

  Global in-game advertising company Anzu has announced it has extended its partnership with global video gaming giant Ubisoft. The two have seen remarkable success in bringing dynamic ads to hit PC racing title Trackmania and sandbox MMO Growtopia. Last year, Ubisoft’s [...]

• China Booming Despite Strict Crackdown; Twitter Receive Green Light from Nigeria

  3 years ago News

  

  In today's ExchangeWire news digest: China's tech industry is booming despite strict crackdown pressures from the government; Twitter's ban in Nigeria has been lifted; and Turnip raise USD$12.5m (£9.1m) in a Series A round.   Where are China heading in 2022? 2021 saw [...]