Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
80% Of Facebook's USD$5bn Quarterly Ad Revenue Comes From Mobile
Facebook strengthened its position as the leader in mobile display after delivering a strong Q4. The company announced in earnings that it is now making over USD$5bn (£3.49bn) in digital advertising revenue. Eighty percent of that is now coming from [...]
Could You Excuse Me? My Fridge Is Talking to Me.
It is CES week, and everything in your home is becoming 'smart'. You have intelligent washing machines, telling you when your washing is done. You have cerebral thermometers, adjusting heat to your preferred selection via an app on your phone. [...]
Why the Existential Crisis of Ad Tech is Overblown
This is not a prediction piece. It is not even a listicle of half-baked predictions – cleverly disguised as a post – based on either some patchy M&A conversations I overheard in a bar, or my 'expert' insight. I am not [...]
'Ad Tech Personality of the Year' Shortlist Announced
With ATS London (now sold-out) just a matter of days away, we are announcing our short list for our first 'Ad Tech Personality of the Year' award. This prestigious prize will be awarded at the end of our sixth ATS London, [...]
Fyber Going Big in Mobile Ad Tech; IAB in Final Push to Transition Publishers From Flash to HTML5
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls £596 in pre-tax profits; Adform and Adsquare team up; IAB supports HTML5 transition with new initiatives; [...]
The Road To ATS London... Unleashing the Economic Power of First-Party Data
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, all to be published in the run up to ATS London. Tickets for ATS London on Monday [...]
The Road To ATS London: Ensuring Programmatic Longevity By Building A Supply Side Network
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to be published in the run up to ATS London. Tickets for ATS London on Monday [...]
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