Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• EU Backs Down On Threat Of Hard Opt-In For Cookie Tracking

  15 years ago News

  

  It seems sense has prevailed in Brussels. The threat of the hard opt-in for cookie tracking appears to have been thrown out. Instead EU regulators are looking at strict self-regulation. Although this decision will be welcomed by [...]

  DataDisplay

• Insight On How The European Data Economy Is Impacting The Display Market

  15 years ago News

  

  There is a massive debate going on in the European display space at the minute around data. Data is indeed the new black. But it's a very complex and confusing area. Publishers are agonising about how to [...]

  DataDisplayExchangeProgrammaticPublisherTargeting

• Phil Macauley Talks Analytics, Data Strategy And How Quantcast Is Helping European Publishers And Advertisers

  15 years ago News

  

  With the upcoming Data Economy conference only a matter of weeks away (March 03), it's only fitting that the first post of the year on ExchangeWire focuses on data. 2011 will be the year when the European buy-side and [...]

  AgencyDataDisplayProgrammaticPublisher

• Those 2011 Predications For The European Market In Full

  15 years ago News

  

  I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010. The end-of-year series provided a comprehensive overview of this year’s developments in the European exchange space. In [...]

  Ad NetworkAgencyDataDisplayDSPExchangePerformanceProgrammaticPublisherTargetingTrading

• Simon Aurik, CCO at Yieldivision, Talks About Positioning In The Market And The European Exchange Opportunity

  15 years ago News

  

  Simon Aurik is Chief Commercial Officer at Yieldivision, a specialist exchange trader based out of the Netherlands. Here Simon talks about YD's current positioning in the market and the opportunity in the European exchange market for the company. Can you [...]

  Ad NetworkAgencyDisplayDSPExchangeTargetingTrading

• The Rise Of The Agency Ad Network: The Likely Effect GMM Will Have On The UK Display Market

  15 years ago News

  

  Back in the day, when supermarkets were trying to figure how to make more margin, they introduced their own brand goods to compete with established brands. One Irish supermarket chain brought out its own line of "Yellow Pack" FMCGs, [...]

  Ad NetworkAgencyDataDisplayPublisherTrading

• Sacha Berlik, Mexad CEO And Founder, Casts His Eye Over European Ad Exchange Trends For 2010

  15 years ago News

  

  How The Exchange Space Has Evolved Across Europe In 2010 There has been a big shift in the main European markets over 2010. DoubleClick Adx, AppNnexus, Rubicon and AdMeld have all made big inroads into Europe this year. Mid-sized and large [...]

  AgencyDisplayDSPExchangeTrading

• Invite Media's Paul Turner Gives His Perspective On Buy-Side Developments In 2010

  15 years ago News

  <img src="https://www.exchangewire.com/wp-content/uploads/pt.gif"The Google Acquisition And How It Impacted The Invite Media Offering Not too much has changed in terms of what we offer our clients – we’re still 100% focused on delivering the best DSP technology with a market leading professional [...]

  AgencyDisplayDSPProgrammaticTrading

• Caspar Schlickum Discusses The Function Of The MIG And Its Role Within The European Arm Of WPP

  15 years ago News

  

  What is the MIG? And what is its role in WPP, currently the biggest display buyer in the European market? Caspar Schlickum, Managing Director, Europe and UK at The MIG, sat down with ExchangeWire this week to discuss [...]

  Ad NetworkAgencyDataDisplayDSPExchangeTrading

• Paul Childs, COO At Adfonic, Gives His Thoughts On The Last 12 Months In Mobile Advertising

  15 years ago News

  

  Paul Childs, Chief Operations Officer at Adfonic, gives his thoughts on the last 12 months in mobile advertising and asks if it was the year when the industry finally came of age. For years bullish vendors, up-beat analysts and even the [...]

  Ad NetworkAgencyDisplayDSPExchangeProgrammaticTrading