Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Why Traditional Roles In The Display Market Are Being Re-Defined
I have had the opinion for a long time that the established barriers between buy-side and sell-side players in the display eco-system have completely broken down. Increasingly, you are seeing agencies, ad networks and publishers all encroach on each [...]
The Ben Barokas Sell-Side Keynote Presentation, Ad Trading Summit 2010
Ben Barokas, Co-Founder & Chief Revenue Officer, Admeld, gave an in-depth presentation on the evolution of the European sell-side at the recent ExchangeWire Ad Trading Summit. The keynote provides an excellent overview of growth in the ad network market since [...]
Google Posts Big Display Numbers, As It Breaks Out Q3 Results; Pubmatic Report Suggests Big CPM Lifts For RTB Ad Inventory
» Google is now earning $2.5 billion from non-text display on the YouTube and DoubleClick platforms, as it uncharacteristically broke out details of its Q3 earnings. The numbers are a bit fuzzy on detail. There's no indication what [...]
The Evolution Of The Mobile Display Ad Market And Convergence
This has been the year of M&A in the mobile ad market. A lot of money has been paid out for mobile ad networks and exchanges over the past twelve months. Quattro, Admob, RingRing Media, Admarvel and now [...]
Dapper Gets Bought By Yahoo; AppNexus Raises 50 Million Dollars In Series C Funding, As Microsoft Stakes A Claim
» It was announced last night that Dapper has been acquired by Yahoo for an undisclosed sum - but it's likely to have been in the $40-$50 million dollar range. Dapper's dynamic creative solution has been getting a lot [...]
Display Up 6.4% In First Half Of Year; Facebook And Video Display Driving Growth
It's time for a bit of back-slapping and industry smugness, as the latest IAB survey confirms how great we all are. The display market grew 6.4% to £381 million in the first half of this year. The growth [...]
Some Brief Thoughts On The Ad Trading Summit 2010
They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed into the Paramount club on the thirty-first floor of the centre point building - there to discuss the exchange [...]
Ad NetworkAgencyDisplayDSPExchangeProgrammaticTargetingTrading
AppNexus Opens Dedicated Data Centre, Offering More Competition To Invite; Updated Improve Digital Eco-System Map
» The opening of a dedicated data centre by Appnexus is kind of old news, as the data centre in Holland has been active for the past two months. But you have to still applaud Appnexus for having the [...]
Some Thoughts On The Agency And Ad Network Hybrid Model And How It Might Affect The Display Market?
One of the things I took away from the recent Ad Trading Summit was that the ad network is alive and well. Its present model might be getting battered from increased DSP spend but it’s evolving to meet the [...]
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