Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Mike Nolet Talks About Dynamic Floors And Second Price Auctions; New US Eco-System Map Is Officially A Mess
» Mike Nolet, who appeared at the recent Ad Trading Summit, blogs very sparingly these days. But when he does put up a post, it is essential reading for everyone in our space. The topic of his recent [...]
Jon Vick, TDP, Explains Why Niche Ad Networks Will Prosper In The Face Of Increased Automation
The death of the ad network continues to be greatly exaggerated. They still have strong market share in the UK, and Europe - and are still making lots of money (Vegas, anyone?). But the arrival of DSPs and [...]
What The European Display Landscape Looks Like In 2010
Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle ground between the advertiser and publisher was becoming - and indeed why the display space was ripe for mass [...]
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How The “£130 Million” Automated UK Ad Market Is Affecting The Traditional Ad Network Model
Looking at these figures released by Comscore during the week about the UK display market confirms to me that nobody in our industry knows how big the ad net market actually is. Apart for the finger-in-the-wind estimation carried out by [...]
Dapper And Friends Aim To Fix European Display Advertising In One Evening
Display advertising is still getting short-changed when it comes to proper allocation of advertising spend. Some say it's the metrics - should we really be so obsessed with CTRs. Some say it's the rubbish creatives that populate standard [...]
Tom Jenen Explains The Mechanics Of Impression-Level Trading On The Admeld Platform
RTB is quickly becoming part of the display buying landscape in the US, and still dominates a lot of coverage in the mainstream trade press there. We might be lagging six-to-twelve months behind the US, but there are signs [...]
Ad Trading Summit 2010 Agenda Announced
The agenda has now been finalised for the Ad Trading Summit 2010 on Thursday, September 23. Please see the details below. Registration for the event will commence at 12pm, with the event scheduled to start at 12.45pm. Lunch will be [...]
OpenX Partners CCI To Build Out Automated Ad Trading Platform In Japan
Fresh from launching the Orange Ad Market in Europe, OpenX has announced it is partnering CCI in Japan. The two companies are planning to launch an ad exchange for the Japanese market in Q4 of this year. Cyber [...]
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