Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
1.1 Trillion Display Ads Served To US Internet Users; Number Up 15.5% On Last Year
There was some interesting numbers served up by Comscore on display advertising this week. The big figure was the amount of ads served to US internet users in Q1. Nearly 1.1 trillion ads were served in the first [...]
Rubicon Releases Q1 Marketing Report: Focuses On RTB And Sell-Side Developments
The numbers are always a problem with these state of the industry reports - always too focused on the US market. But the Rubicon Report is still a good read if only to get the company’s perspective of the market. [...]
Why The DSP Is Necessary For The Evolving Display Space; Facebook Is Now The King Of Display
» There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system. Written by Eric Prichard, advertising technology advisor at Microsoft, it explores the pivotal role DSPs will play in buying [...]
Yieldivision Offering Exchange Trading Expertise In The Dutch And German Markets
Mendel Senf is CEO of Yieldivision, an exchange trading specialist based in Amsterdam. Yieldivision operates in the Dutch and German markets and is now looking at offering its exchange-buying expertise to advertisers throughout Europe. Can you give an overview of [...]
Johan Klaesson: We Designed Our Sell-Side Technology To Fit The Needs Of European Market
Johan Klaesson is the CEO of Admeta, a supply-side platform speciliast based in Stockholm, Sweden. The technology company helps publishers monetise non-premium inventory, and currently operates in ten European markets. ExchangeWire caught up with Johan this week to [...]
Ad Verification And Attribution Critical To Success Of Exchange Trading In Europe
Today's guest post is wirtten by Paul Silver (@thepaulsilver) Late last year I did a piece for ExchangeWire about some of the exciting changes happening in display advertising. Given the number of blog posts and op-ed pieces that have since [...]
Ad Nets And Publishers At Odds Over Premium Inventory; Axel Springer In The Hunt For TradeDoubler
Still smarting from the OPA report on brand metrics last week, the ad nets have decided to come out fighting against the negative publicity. The OPA report suggested that ad nets provide advertisers with negligible brand uplift and had [...]
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