Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Majority Of Top Tier UK Publishers In Favour Of Using RTB To Sell Non-Premium Inventory
Is RTB good for the publisher? Can it really result in better returns for the publisher? Will the technology leave publishers open to “cherry picking” DSPs and ad networks, who are only interested in buying slivers of juicy [...]
MediaBrokers Report On The Global Exchange Eco-System
DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of the global exchange eco-system. It’s a solid overview on what the landscape currently looks like and how it’s likely [...]
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Google Now Leveraging Its Cookie To Retarget For Adwords Buyers
Many in the space were wondering when Google would get around to offering retargeting. The DoubleClick cookie is the most ubiquitous on the web. You can keep Yahoo, Advertising.com and every other third-party pixel, the DoubleClick cookie is [...]
Richard Foster: We Are At The Learn Stage Of Understanding How We Achieve Better Returns From The Inventory We Put Into Exchanges
Do publishers fear change? Are they worried that automated platforms will commoditise their ad impressions? The “pork belly” mandate – namely, putting inventory through exchanges is prohibited for fear of commoditisation – has been zealously adhered to by [...]
Fox Audience Network In The Shop Window; Safari Still The Biggest Browser For Mobile Consumption In Europe
» Is Fox Audience Network on the market? A report yesterday in Techcrunch is suggesting that News Corp has put FAN in the shop window. It is the eight largest ad network in the US, and revenues range [...]
Mark Connolly, Adconion Commerical Director, Talks RTB, Ad Network Survival, And DSP Partnerships
Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too bloated? What effect will RTB have on the European display market? Mark Connolly, Commercial Director at Adconion [...]
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