Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
EBuddy Announces Seven-Figure Deal With InMobi; Rubicon Moves In To The French Market
» eBuddy, a leading mobile and online IM specialist, has announcend a new partnership with global mobile ad network, Inmobi. The one year agreement is thought to be a seven-figure deal, which suggests there are some guarantees on inventory. [...]
Janneke Niessen: The Current Yield Optimisers Will Evolve Into True SSPs
You may have have noticed the term “supply-side platform” being pushed a little harder of late by industry commentators and yield optimisers. SSPs are seen by some as the antithesis of a demand-side platform: its main function is to [...]
How Online Advertising Really Works In Europe; Real-Time Bidding Best Practices Whitepaper
Are low click rates evidence of display advertising having little impact on consumer behaviour? Comscore has just released a whitepaper on how online display advertising is affecting European consumer behaviour. The results were based on Comscore’s proprietary panel, [...]
Paul Turner Talks Buy-Side Platforms, Automated Ad Trading And The Evolution Of European Display
ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers to purchase ad impressions across multiple inventory sources while leveraging huge amounts of data. Twelve months on Invite Media [...]
AgencyDisplayDSPExchangeProgrammaticPublisherTargetingTrading
Rubicon And AOL Deal Increases European Reach Of Yield Optimiser; Unanimis Using Alenty To Improve Ad Visibility And Engagement
» AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser to manage the non-premium display of AOL owned and operated inventory. The partnership covers all Ad.com inventory - with [...]
Video Advertising Getting Popular Among UK Media Planners Says WebTV Report; Rubicon Enters The Mobile Market
» Leading UK video ad network, WebTV Enterprise, released a report this week about the state on the online UK video ad market. The survey suggest that media planner buyers here are warming to the format with video advertising [...]
Specific Media Talks DSPs, Ad Networks, And Possible Market Consolidation
Specific Media is arguably one of the strongest DR ad networks in the European market, appearing on most of the big agency media plans. How do they do it? Good optimisation? Good technology? Good ad ops? [...]
Exchange-Buying Specialist ClickDistrict Expands Into The Netherlands And Germany
The Dutch and German exchange marketplaces are starting to see signs of serious growth. With new exchanges and platforms springing up all the time, 2010 looks likely to be the break-out year for automated trading platforms. One of [...]
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