Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Specific Media Talks DSPs, Ad Networks, And Possible Market Consolidation
Specific Media is arguably one of the strongest DR ad networks in the European market, appearing on most of the big agency media plans. How do they do it? Good optimisation? Good technology? Good ad ops? [...]
Exchange-Buying Specialist ClickDistrict Expands Into The Netherlands And Germany
The Dutch and German exchange marketplaces are starting to see signs of serious growth. With new exchanges and platforms springing up all the time, 2010 looks likely to be the break-out year for automated trading platforms. One of [...]
Nick Reid: Expect A Fight Back From Publishers Around Content, Data Ownership And Brand Relevancy
Adify is a vertical ad network platform that helps publishers build out their own network, augment their reach, and connects brands to highly targeted audiences. Nick Reid, Senior Director of Platform Development UK at Adify, took time to speak [...]
MathClarity Providing Better Data Insight; Bertozzi New MD Of Vivaki Nerve Center For EMEA; Omniture Release Display Solutions
» MediaMath rolled a new tool on its TerminalOne platform this week, which aims to give agencies and advertisers deeper insights into audience-specific performance. MediaClarity is an analytics and data visualization solution, and is integrated into the existing TerminalOne [...]
Alenty Offering Ad Visibility For European Agencies And Advertisers
Alenty is a Paris-based ad visibility specialist, offering advertisers and agencies the tools to monitor the visibility time of their display campaigns. Laurent Nicolas, Alenty Founder and CEO, took time to speak with ExchangeWire this week about the company's [...]
The Ad Server Is Not Dead; First-Party Ad Serving On The Rise
TruConnect is a first-party ad server which enables advertisers to build one-to-one relationships with their desired audiences and customers web wide. James Sandoval, Founder and Managing Director of Invizua, spoke to ExchangeWire this week about how first-party ad serving [...]
Netezza: European Agencies Must Employ Comprehensive Strategies To Unlock The Value Of Their Data
Netezza (NYSE: NZ) is the global leader in data warehouse and analytic appliances, and helps simplify high-performance analytics for some of the biggest media buying agencies in the world. Brad Terrell (@bradterrell), vice president and general manager of Digital [...]
Anthony Rhind: DSPs Will Accelerate The Sophistication Of The European Ad Exchange Marketplace
Anthony Rhind is co-chief executive officer at Havas Digital and, given his senior position at one of the biggest agency holding companies, has an excellent perspective on how big agencies are developing strategies for exchange trading. Rhind took time [...]
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