Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Some Thoughts On SES London; Google Launch DoubleClick For Publishers; Nordic Agency Consolidation
» With all the debate on the convergence between search and display, it was timely that SES London devoted a whole session to the very subject. The illustrious panel was made up of industry luminaries, including: Jonathan Mendez, Founder [...]
Rubicon Calls Time On Ad Server; Misallocating Online Spend; Data Economy Trumps All
» The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword. In a blizzard of PR, hype, and typical Rubicon showmanship, the company set out its “manifesto” for content creators [...]
Ad NetworkAgencyDisplayExchangePerformanceProgrammaticPublisherTrading
Exchange Brief: Pubmatic Positions Itself As SSP; Search And Display Convergence, SES London; Admob Mobile Display Report
» 2010 is definitely the year of the acronym: DSP, DST, DBO, RTB and now SSP. The supply-side platform is the latest buzz word in display advertising. Doubtless you’ll see it bounced around industry blogs and websites (like [...]
Ad NetworkAgencyDisplayExchangePerformanceProgrammaticTrading
AudienceScience Brings Premium Audience-Buying To Europe
AudienceScience officially launched its audience-buying network in the UK last week. Its user profiling technology helps publishers segment premium audiences. These audience profiles are then packaged and sold into agencies and advertisers. There has been a move [...]
Exchange Brief: The Run Down On The Improve Digital And AOP Event; More DSP Posturing; UK Banner Blindness On Big Portals
» Improve Digital and AOP are building up to their joint event next week. Improve Digital gives a full list of attendees and the agenda for the half-day conference. ExchangeWire will be on “the changing dynamics of buying [...]
Ad NetworkAgencyDisplayExchangePerformanceProgrammaticPublisherTrading
Exchange Brief: Tagman Raises $1.3 Million; Adweek Talks Up Display; Digital Element Offers Hyperlocal Targeting
» Tagman the “universal tag company” raised $1.3 million in funding yesterday to expand its offering globally. Tagman is already working with a number high-profile ecommerce and agency clients (it recently inked a recent deal with Boden to track [...]
Exchange Brief: RTB To Be Patented; Yahoo Using Nectar Shopping Data; Matt O’Neil Talks Up Ad Ops; Audience Science Launch Network
» According to the US & Trademark Office, there is an application to patent Real-Time Bidding. The patent was filed by David Roth (possibly the same David Roth who is Director, Search Marketing at Yahoo?) in October 29, 2007. [...]
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