Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
The Mobile Ad Display Land Grab: The Companies Who Might Be Shopping And Some Possible Acquisition Targets
It was announced this week that Opera was buying mobile ad network Admarvel for $15 million. Opera has presently the biggest share of the global mobile browser market. Opera will probably leverage Admarvel to monetise all of its [...]
The Growth Of Mobile Display And How To Keep Up To Date On Market News
There’s been a lot of M&A action of late in the mobile display market. Google and Apple have made significant purchases to stake their claim in this growing area of online advertising. And of course last week Amobee, a mobile [...]
FarneyMedia.com Is Now ExchangeWire.com. Why The Site Name Changed.
Ciaran O'Kane (@exchangewire) is Editor of ExchangeWire.com FarneyMedia.com has been covering the burgeoning ad exchange space here in Europe for nearly a year now. While New York remains the hub of technological innovation, the move towards automated media trading is [...]
Why Ad Exchanges Can Also Be Successful For Brand Advertising
Paul Silver (@thebigsilv) is Digital Direct Response Manager at MEC Manchester. Today’s data driven digital advertising no longer has the same rigid distinctions of old between response and brand. The DNA of both of these forms of advertising has begun to [...]
Pubmatic Moves Into Mobile Ad Optimisation As Online And Mobile Display Inch Closer Together
Pubmatic announced this week that it’s now offering ad network optimisation for premium mobile publishers. Some of the features will include real-time bidding, audience insight and brand protection. This news comes on the back of a similar move by Admeld. [...]
Ad NetworkAgencyDisplayExchangePerformanceProgrammaticPublisher
Confusion Over Microsoft Ad Exchange Strategy As It Shutters Hosted System. What Is The Next Move For Microsoft?
In a bizarre announcement to clients yesterday, Microsoft announced it was closing its ad exchange. The communication referred all existing customers to John Ebbert’s Adexchanger.com for alternative vendors. CPM Advisors' CEO Rob Leathern published the email in full [...]
Admeld Hires Mobile Ad Veteran, Marc Theermann, As Convergence Of Mobile And Online Display Quickens
Admeld announced yesterday it was hiring Marc Theermann as its VP of mobile. Theerman has extensive experience in the mobile ad industry. He has worked at mobile application company, Everypoint, and mobile marketing firm, YellowPepper. More recently Theerman worked for Smaato, [...]
Why The European Ad Network Will Survive And Prosper Over The Next Twelve Months
Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks would eventually be disintermediated from the online display market’s chain of supply. He argued that agencies, advertisers and [...]
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