In today's ExchangeWire news digest: Zenith's latest Advertising Expenditure Forecasts report finds that ad spend is set to rise; Egyptian ride-sharing service Swvl go public through a SPAC merger; and Twitter make a fresh effort to get into ecommerce.   Ad spend [...]

The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United Kingdom increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies. This [...]

In today's ExchangeWire news digest: GroupM release their mid-year forecast for the UK's ad market; Alibaba launch a new AI platform to root out counterfeit luxury goods; and streaming services' linear TV ad spend increases.   GroupM mid-year forecast emphasises digital's ascendancy The [...]

In today's ExchangeWire news digest: Tesla agree to store their Chinese customers' data within China; Facebook launch a series of live stream shopping events; and global AVOD ad spend is projected to rise to USD $66bn by 2026.   Tesla to keep [...]

In this Q&A, Tom Obafemi, director of Lean Digital and Wires 2021 judge, assesses the current state of CTV and contemplates what the future could hold for the space.   How has the CTV landscape changed over the last year or so? The [...]

A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O'Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report's findings, the current state of the programmatic [...]

In today's ExchangeWire news digest: Axel Springer are reportedly in talks to acquire Axios; second-hand e-marketplace Vinted are valued at USD $4.5bn after a successful funding round; and addressable TV is expected to see reach decline in spite of higher [...]

In today's ExchangeWire news digest: TikTok trial a new in-app ecommerce feature; having already diverted much of their TV budgets to CTV and streaming, advertisers threaten to withdraw further from linear as prices rise and viewership falls; and Google will [...]

In today's ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S4Capital's MightyHive partner with Brazil's leading digital performance agency, Raccoon Group.   Zynga set to acquire Chartboost Interactive entertainment [...]

While brand safety and suitability have fast become the number one focus for brands advertising in today’s politically and economically volatile environment, a recent study by 4D, a division of Silverbullet, and Factmata found close to USD $1bn (£717.7m) of [...]