Dentsu Aegis Network and Xandr, AT&T’s advanced advertising company, today announced a strategic partnership with the launch of Dentsu Curate. Dentsu Curate, the new programmatic supply solution from DAN, is built upon principles of quality and transparency for performance and will [...]

Smart AdServer, an independent ad tech platform, has appointed seasoned programmatic specialist, Murray Phillipson, as VP demand EMEA to drive the growth of its demand offering. Reporting directly to David Pironon, chief programmatic officer, and based in London, Murray will [...]

LiveRamp (NYSE: RAMP), the leading data connectivity platform, today launches its new report ‘The New Internet,’ sharing insights from senior advertising and marketing leaders about the challenges that the advertising industry needs to navigate in the coming year.   The research, conducted by [...]

In today's ExchangeWire news digest: Google will charge UK advertisers a fee to cover the cost of a new digital services tax; SMI reports that ad spend in Australia is gradually starting to pick up after COVID saw it decline; [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: ByteDance and Microsoft are reportedly working on a deal to salvage TikTok in the US; UK ad spend drops by [...]

In today's ExchangeWire news digest: Mike Pompeo outlines plans to further reduce China's presence in US cyberspace; Microsoft is reportedly on track to take over TikTok's US operations; and Australia sees TV ad revenue fall, but remains optimistic about recovery.   US [...]

Over halfway through one of the strangest and most volatile years in recent history, and there are still plenty of challenges ahead for the ad industry. The IPA Bellwether report for Q2 2020 makes this clear, particularly with the notable [...]

In today's ExchangeWire news digest: UK advertising spend fell by £1.1bn amidst COVID-19; Google Australia's managing director criticises the ACCC's draft code of conduct between digital platforms and publishers; and Baidu reaches a deal with Microsoft to supply native ads [...]

In today's ExchangeWire news digest: ByteDance attempts to salvage TikTok's US operations via a deal with Microsoft; Google sees its ads revenue decline for the first time ever as Coronavirus continues; and India's smartphone production incentive scheme receives interest from [...]

In today's ExchangeWire news digest: Facebook sues the EU Commission for requesting 'unnecessary' data; South China Morning Post announces a new digital subscription service; and the latest Advertising Expenditure Forecast from Zenith predicts that digital advertising will clinch over 50% [...]