4D, a division of Silverbullet, today announced it has partnered with emotional AI company, Reticle, as it continues to enhance its Context Outcomes Engine offering. 4D is excited to partner with Reticle, who joins its Dimension Marketplace network which supports [...]

AdTonos, an independent audio ad-tech company with a platform that is easy to use and gives advertisers and publishers full control of their ads, will represent British innovation internationally. The first occasion will be at the Mobile World Congress (MWC) in [...]

Permutive - eine speziell für Publisher und Vermarkter entwickelte Audience-Plattform für den Aufbau vertrauensvoller, datenschutzkonformer Beziehungen zu Verbrauchern - hat Mark Pearlstein zum chief revenue officer (CRO) ernannt. Pearlstein stößt zum nordamerikanischen Team von Permutive mit dem Auftrag, angesichts des [...]

Permutive, une plateforme d'audience conçue afin de permettre aux éditeurs et aux marketeurs de rétablir des relations de confiance avec les consommateurs tout en garantissant le respect de leur vie privée, recrute Mark Pearlstein en tant que chief revenue officer [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, have announced the expansion of their Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. “We first launched Context [...]

TheViewPoint continues its series of educational webinars, TVP Talks, aimed at helping publishers and advertisers maximise the benefits of CTV advertising.  The webinar’s third session, Deep Dive into Connected TV Ad Measurement, explores processes critical to running and administering successful CTV [...]

With a shortage of sophisticated advertising products that reduce the onus on publishers, ADvendio is excited to fill a much-needed gap in the US market. With the debut of a self-service advertising solution, ADvendio is poised to redefine the market [...]

Following "significant" investment from private equity firm Apiary Capital LLP in August, ExchangeWire speaks to Ryan Kangisser, managing partner, strategy, at MediaSense to discuss how the funding will be used to scale the advisory group, along with how marketers can [...]

Independent consultancy, The Programmatic Advisory, was founded by Wayne Blodwell five years ago. As programmatic has burgeoned, so too has demand from marketers to help navigate the ecosystem, providing a wealth of opportunities for companies like The Programmatic Advisory. Following [...]

Pubstack's first module of its new automated optimisation product uses advanced technology and allows publishers to implement Smart Ad Refresh and to generate extra ad revenue in a secure way. A Practice to Increase Monetisation Publishers have tested many ways to maximise [...]